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Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 1)

Posted on Wednesday, Jun 20th 2007

Amir Ashkenazi is the founder of Adap.tv, as well as the former founder and CTO of Shopping.com. Adap.tv is in the midst of the Online Video Advertising fray, on which I have recently written quite a bit. In fact, Danny Cohen suggested this conversation after reading one of those pieces about one of Adap.tv’s competitors, Scanscout. Online Video is very hot right now, but monetization is not quite happening very well yet. That is why, companies such as Adap.tv and Scanscout are important. In this discussion, we will discuss Amir, and also the segment that he is currently entrepreneuring in.

SM: Amir, I would like to start by going back to your roots. Where do you come from, where were you born, what type of family did you grow up in? AA: I was born in Israel 36 and a half years ago. I grew up nobly and aptly. I moved to the US in 1999.

SM: Did you move here as a student? AA: I started Shopping.com in 1997 while I was still in Israel. Before that I was Director of Research at a company called CommTouch.

SM: Where did you go to school in Israel? AA: I went to Tel Aviv University and studied economics and computer science, but never graduated.

SM: Your family is entrepreneurial in its roots? AA: My grandfather started a bank in the beginning of the century. I assume he was a pretty skilled entrepreneur.

SM: And your father? AA: No, he was not an entreprenuer.

[to be continued]

This segment is part 1 in the series : Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi
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Sramana Mitra on Strategy » Blog Archive » Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 2) Thursday, June 21, 2007 at 5:55 AM PT

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Sramana Mitra on Strategy » Blog Archive » Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 8) Friday, June 29, 2007 at 7:13 AM PT

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Sramana Mitra on Strategy » Blog Archive » Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 9) Monday, July 2, 2007 at 8:32 AM PT

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Sramana Mitra on Strategy » Blog Archive » Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 10) Tuesday, July 3, 2007 at 6:55 AM PT

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