Sramana: When did you start Car Part Kings? Michael Dash: We started it in late 2011. We incorporated and had the idea. We approached some different people about products that we were interested in. We launched in September of 2011. Sramana: What were you going to sell? Michael Dash: We talked to a number of
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We’re seeing the trend everywhere – companies building significant revenue and market reach with very few employees. Car Part Kings is approaching $10 million in revenue with 14 employees. Of course, WhatsApp’s $19 billion valuation with 32 employees is an extreme example of this trend. Sramana:
Sramana: What are some of the other trends occurring in this space now? Gary Matkin: In general, there is a very large gap in the technology that is presently being offered. That gap is conventionally called content management. Publishers are doing more and more to create content that is quite well managed. Learning management systems
Sramana: Even in the future, this is something that will have to be done with technology. Teachers need to be empowered to use that technology. I just don’t see how teachers can be required to architect the design. Gary Matkin: It is going to have to be done more and more by teachers. They are
Sramana: Let’s explore your continuing education business in greater detail. Gary Matkin: Continuing education is dominated by people who want convenient, high quality material that is very relevant. Cost is not the primary concern. If you can provide courses that meet those criteria, then you are in the market, and that is what we service.
Sramana: Are there other models that you could envision being successful? Gary Matkin: Another option would be to start selling advertising. Somehow they should use the names they have for advertising or marketing. Sramana: Everything you have mentioned works well for UCI. For Coursera, that is a scary thought that nothing monetizes significantly in the
Sramana: You are making the claim that often people are looking for a specific piece of information and that they do not need to complete an entire course. It is not necessary to complete an entire course just to supplement a specific skill gap. Gary Matkin: We all have learning projects every day. Those learning
Sramana: Will this consumption and sharing of open education resources occur via shared MOOCs? Gary Matkin: Open education resources will expand dramatically beyond formal higher education. The big driver here is the need for more and more people to become better and better educated, often for very specific things in their lives. They need to