Sramana: At what point in the friendship did the idea of doing a business together start coming into the foreground? Amy Laws: That was in the summer of 2010. We had attended a sample sale. The wholesale showrooms in places like Dallas, New York, and Atlanta purchase sample sets from their manufacturers. That is what
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Advertising on Facebook is complicated. You can spend tons of money getting ‘Likes’ without making any sales. Smocked Auctions is very smart about actually ‘selling’ on Facebook. Much to learn! Sramana: Amy and Nicole, I would like to start by talking a bit about your personal
Sramana: After listening to your story, it really seems like the software model is the best option for scaling the business and that there is a lot of opportunity there. Rod Brown: There is plenty of opportunity in the US as well as opportunities abroad. We are looking at an opportunity in South Africa that
Sramana: How big is your SaaS business from a revenue perspective, and how does that compare to your clinical side? Rod Brown: A little north of $2 million dollars a year in recurring revenue. Last year the other side of the business did about $4.5 million dollars. Sramana: Do you anticipate buying more behavioral health
Sramana: I like the way you positioned your sales force as commission-only independent contractors. That allowed you to use contractors who already had relationships and could augment their own offering with your software. That seems to be a very effective way to scale in the early stages of a business. Rod Brown: Getting out of
Sramana: That is a very good revenue stream for your first year. Great work! By the end of the first year, all three of you had quit your full-time jobs to work on the startup. What happened the second year? Rod Brown: We just continued to grow. I think 95% of our clients deal with
Sramana: How did you balance starting a company in your off hours as a collective team? Rod Brown: We mapped out a plan. In the first month that we rolled out our product, we signed up 5 customers. We felt like that was a good start and we knew we could make money after that.
Sramana: Why did you give the advice to productize the software instead of selling it off? Rod Brown: I felt that it could become a software solution that was used across the nation. Sramana: When you made that statement what was your vision of what the product would become? Rod Brown: The product was built