Sramana: Once you recognized the problem area, what were your next steps? Rob Hull: Our goal with building Adaptive Insights was to apply the concepts of ease of use in a cloud-based format to really attack the space that Hyperion was in. Sramana: Which specific problem did you go after as your killer app? Rob
Sramana: It sounds like you discovered the business need by recognizing the lack of tools for CFOs, and that you discovered the lack of those tools while you were working as a CFO consultant. Is that a correct statement? Rob Hull: Yes, that is. There were not good tools for planning, budgeting, forecasting, and analytics.
Sramana: What timeframe does that bring us to? Rob Hull: That brings us up to 1999. Our CEO had decided he was going to be leaving and the world was moving quickly outside of RMS. The Internet was going strong and the dot com boom was going in full force. I looked around and realized
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We continue our coverage of fat startups, how they get funded, built, and scaled in this series with Adaptive Insights. Lean startups get a lot of attention now, but I have been covering fat startups as well with stories like Adaptive Insights. Sramana: Rob, let’s start by
Sramana: Your policy of being selective with distributors makes perfect sense. How many relationships do you have with distributors in order to allow you to serve the entire car parts market? Michael Dash: I have one distributor who covers 99% of my aftermarket parts requests. For my body parts, I have one distributor that I
Sramana: Are your distributors well equipped to handle the fulfillment directly to consumers? Michael Dash: Yes, they have large warehouses that stock these auto part inventories. Those warehouses are set up as shipment and fulfillment warehouses. When somebody orders a part from me, I electronically transmit that to them. They pick that part and put
Sramana: Let’s double down on the evolution of your business. Can you talk more about the progression of the business chronologically? When did you actually start the business? Michael Dash: We started it in September of 2011. We had sold our equity in our previous company in July of 2011. We started brainstorming our next
Sramana: What was your team building process like? Michael Dash: We started very small with just David and I and then slowly started to add additional employees. We started with a database and network engineer. Then we hired a couple of PHP engineers and Magento developers. We also hired some designers and customer service members.