Sramana: What kind of intelligence is the analytic engine capable of producing? I imagine the merchants are the paying customer so I am interested in what you can do for them and what the engagement or pricing model is. Kevin North: The customers are the merchants that are selling on eBay. We have a range
Sramana: What year did you sell Dyadem? Kevin North: I sold the company in 2011. Sramana: Did you have to stay or were you free to move on? Kevin North: I had to stay for 10 months. I had to do the integration and I had revenue obligations to meet. I had to fulfill their
Sramana: When did you decide to raise money? Kevin North: In 2006, I decided to raise money because we were experiencing some traction. We were still in single digits but that was a big improvement from 2004 when we still had less than $1 million in revenue. When I was raising money, we were at
Sramana: In 1998, we were in the height of the dot com boom. I am sure it was a bit different in Toronto, but how much of that market momentum did you feel? Kevin North: We felt it a lot. It was a big thing because within 18 months of me joining Dyadem, my group
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We cover Big Data at length, both on Thought Leaders in Big Data and Entrepreneur Journeys. This story relates the tale of robust execution on a very insightful concept, delivering a real-time Big Data solution to merchants transacting on marketplaces like eBay. Sramana: Kevin, let’s start
Sramana: Who led your latest round of funding? That is a substantial amount of money to bring onboard. Rob Hull: We had participation from Norwest Venture Partners, Bessemer Venture Partners, as well as participation from others such as Salesforce.com and even ex-CFOs who found this to be a compelling platform like Jeff Epstein who used
Sramana: One of the things I like is that the type of software you are selling has a lot of exit barriers. Rob Hull: The important things to take away as an entrepreneur is that our product is sticky. Our software becomes an integral part of a business’s ongoing monthly process. We are a part
Sramana: How much money did you raise to start the company? Rob Hull: We raised about $4.5 million in our initial round in late 2003. Sramana: What were your milestones with that money? Rob Hull: We wanted to get the product built, hire an executive team, and have a set of reference customers. That is