Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 3)

Sramana: How did you establish your relationship with Comergent? Bill Loumpouridis: Entering business partnerships like the one we did with Comergent is crucial and difficult. Establishing that relationship came through my personal business network. When the dot-com crash happened I reached out across my network and had a lot of conversations with people across the

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Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 2)

Sramana: Where did you apply the object-oriented paradigm? Did you go to IT organizations in Chicago-area enterprises? How did you generate business? Bill Loumpouridis: As specialized consultants we tried to align ourselves with some larger companies that were going to market and needed our skill set. Larger companies would then pull us into more deals.

Morphing a Consulting Business to a Cloud Computing Product Company: Bill Loumpouridis, CEO of EDL (Part 1)

Bill Loumpouridis is the CEO and founder of EDL Consulting. Prior to EDL he served as vice president of CRM at iXL, regional customer relationship management (CRM) practice leader at PricewaterhouseCoopers, founder of Strategic Technology Resources (STR), founded Strategic Technology Resources, and served as an executive manager at Lante Corporation. He studied math and computer

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Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 7)

Sramana: I am a big believer in putting user-generated content on your site, because it captures a huge amount of organic search traffic that you do not have to pay for. What is your current traffic level, and how do you propose to grow your traffic and subsequent business? Jason Ross: We were acquired in

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Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 6)

Sramana: What merchandise category is the most active for JackThreads? Jason Ross: There is activity across the board. We have been very successful with t-shirts, pants, denim, accessories and watches.

Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 5)

Sramana: How long did it take recoup your investment and become cash flow positive? Jason Ross: It took a couple of months once we received publicity from the blogs.

Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 4)

Sramana: In the beginning, did you have different merchandise for sale every day? Jason Ross: In the beginning we did sales three times a week, and we rotated the merchandise so each sale had something new. A couple of months later we had enough of an audience to move to sales five days a week.

Bringing Together Content And Commerce In Men’s Fashion: JackThreads Founder Jason Ross (Part 3)

Sramana: How did you finance that inventory? Jason Ross: I financed it from my savings, from the money I made on my first business, and debt. I never raised any money. Everything was bootstrapped.