Sramana: When did Adyen officially get started? Peter Caparso: In December of 2006.
Kenneth Darryl Brown and Sramana Mitra recently discussed her book Positioning: How To Test, Validate, And Bring Your Idea To Market on BlogTalkRadio’s The Passionate Entrepreneur! You can listen to the entire interview here. Positioning by Sramana Mitra is available from Amazon.com and Flipkart.com.
Peter Caparso is a cofounder of Adyen, a global e-commerce company which provides outsourced Internet payment services. Prior to cofounding Adyen, Peter worked at various companies ranging from Fortune 500 firms to startups before becoming a key figure at Bibit. In 2004, Bibit was acquired by the Royal Bank of Scotland, where Peter then headed
Sramana: Does your customer base access Flipkart only through desktops and laptops? Sachin Bansal: We have mobile commerce, but it has very little traction.
Sramana: At this point, India has developed a digitally savvy consumer base which is very affluent. How will this impact the future of Flipkart? Sachin Bansal: I expect that people will adopt e-books, but at a rather slow pace. The digitally savvy consumer base may have money, but most of them have the same background
Sramana: Internationally, the book industry is going through huge changes. Now that you have years of experience in the book industry, what are you hearing in terms of dealing with e-books and e-readers? Amazon expects that e-books will overtake paper books in the near future. Sachin Bansal: I have been following that, but as I
Sramana: Let’s fast forward to March 2009. How have the relationship with the distributors and the operational mechanics of your business changed? Sachin Bansal: We actually opened another distribution center in Dehli. To our surprise, almost every distributor in India knew about us, so it was not hard to make a new relationship in Dehli.
Sramana: How much money did you put into acquiring inventory to sell? Sachin Bansal: They had computer systems which maintained inventory of their stock. We received a download of that every day.