Sramana: How long did the parent system integrator company have to subsidize Sitecore? Michael Seifert: Sitecore as a company has always been profitable, however, we would not have made it without our sister company. If we had a cash flow crunch, they could help us out. I think that if we did not have our
Sramana: What drove your decision to move back to Denmark as opposed to staying in Silicon Valley? Michael Seifert: There were several factors that weighed in on that decision. Personal relationships and family relationships factored heavily in my decision. I like starting business with other people and I had a larger social network in Denmark.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. European software companies seldom reach global scale. Sitecore has not only reached global scale, but is competing with Oracle, Adobe, IBM, and Salesforce.com. Read how they have navigated the market. Sramana: Michael, where are you from? What is the background to your story? Michael Seifert: I
Sramana: So you built WorkMarket to help freelancers? Jeff Leventhal: WorkMarket is a solution that allows people to manage freelance at scale. If your company is spending money on a thousand freelancers a day because your company has committed millions to that strategy, WorkMarket is a solution that will allow you to find people and
Sramana: In 2005, you raised money for OnForce. What did you use that money for? Jeff Leventhal: I invested in the team. I believe value creation for a business depends on the idea, team, product, first date of sale, cash flow break even, and exit. Those are the most important moments for an entrepreneur in
Sramana: How did you handle the feedback once you realized the services groups were the ones who had a need for your product? Jeff Leventhal: We did a product iteration to configure the product more in line with client needs. That company became a $100 million dollar company within a few years. Sramana: Was that
Sramana: Did you build it beyond the $12 million that you hit in year two or did you sell the business? Jeff Leventhal: In 1998, we had the opportunity to sell the business to a public communications company and they are still running the business today. Sramana: How much did you sell that business for?
Sramana: Based on what you were charging customers, what was the cost of acquiring hours from providers? Did you have a fixed price or were costs variable? Jeff Leventhal: We tried to make most of our deals paid out at around $55 an hour. However, we billed our clients in 30 min increments and we paid