categories
HOT TOPICS
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Bootstrapping from Finland: Vainu CEO Mikko Honkanen (Part 3)
Sramana Mitra: You had a bunch of paying customers before building the product. How much were they paying for the annual upfront payment? How did you find these companies? Mikko Honkanen: We used our own product. To find the first unaffiliated customer, you need to do sales and marketing. So, we focused on all the
Bootstrapping from Finland: Vainu CEO Mikko Honkanen (Part 2)
Sramana Mitra: I would like to zero in on exactly that. I’ll give you some context. My second company was a lead generation and web research company, exactly solving the same problem, except that it was very early and the web didn’t have anywhere near the level of data that it has today. I’m talking
Bootstrapping from Finland: Vainu CEO Mikko Honkanen (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Mikko has steadily built an excellent SaaS company from Finland and is now expanding into the US as well. Read on for more. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in
Entrepreneur Couple Bootstrapping to $10M from Colorado: AdCellerant Co-Founders Brock Berry and Shelby Carlson (Part 6)
Sramana Mitra: I can totally see that. The follow-on question from there though is that the wounds of the media industry are very deep. Their monetization problems are very deep. Their existential crisis is very deep. To what extent do you view that issue as a threat to your long-term sustenance? Brock Berry: It’s an
Entrepreneur Couple Bootstrapping to $10M from Colorado: AdCellerant Co-Founders Brock Berry and Shelby Carlson (Part 5)
Sramana Mitra: This relationship came along early in your evolution and that basically financed your bootstrapping. Brock Berry: It did. That and a few other similarly large relationships. Because we had some wind underneath our wings, we didn’t have another sweat equity deal with anyone, but we did have very good partners that helped us with
Entrepreneur Couple Bootstrapping to $10M from Colorado: AdCellerant Co-Founders Brock Berry and Shelby Carlson (Part 4)
Sramana Mitra: Could you throw some light on what kind of revenue sharing you were doing? It sounds like that is the core of your business model. Brock Berry: For the services part of what we do, the media company takes 70 cents out of every dollar they sell. That’s the revenue share so to
Entrepreneur Couple Bootstrapping to $10M from Colorado: AdCellerant Co-Founders Brock Berry and Shelby Carlson (Part 3)
Sramana Mitra: How much of what you are saying you do is done manually versus in software? Brock Berry: The recommendation part of the software is completely automated via the technology software platform. The trafficking of all the campaigns that are sold is also automated right from the proposal to the ad-serving tools including the input
Entrepreneur Couple Bootstrapping to $10M from Colorado: AdCellerant Co-Founders Brock Berry and Shelby Carlson (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Love and startups go hand in hand for Brock and Shelby who are helping media companies generate seven-figure revenue streams. Sramana Mitra: Whoever wants to start, let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and