Sramana Mitra: That’s my question. What was the monthly recurring revenue when you raised the money? Mikita Mikado: When we raised $600,000, we were around $30,000 monthly recurring revenue. Sramana Mitra: This was for the new product? Mikita Mikado: It was for the old product, but I was selling a division of the new product.
Sramana Mitra: It sounds like the scope of what you’re talking about overlaps with all sorts of existing products like DocuSign or EcoSign. How do you position in this general ecosystem? Mikita Mikado: I find that the space is quite similar to the CRM space. There were lead management products and sales compensation products. There
Sramana Mitra: What was the spec that you came up with for PandaDoc? Mikita Mikado: It’s a commerce platform. That’s what we wanted to do. We were building a B2B commerce platform – a place where companies make offers, send them to buyers, and collaborate on those, agree on terms, execute on terms, sign, and
Sramana Mitra: People were finding this product online? What was the customer acquisition strategy? Mikita Mikado: It was all online. It was SEO-driven. It was pretty much a zero sales effort. It was self-service. Sramana Mitra: What was the price point? Mikita Mikado: $10 a month. Sramana Mitra: At $10 a user, that’s a lot
Sramana Mitra: You got the business going while you were in Hawaii – the business that you are running now? Mikita Mikado: Somewhat. I tend to believe that what we have now is a consequence of what happened back then. I’ve been running a web design agency. That agency got me and my co-founder to
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. As you know, I love stories of entrepreneurs in different parts of the world finding success through grit and creativity. Mikita’s story gives us an insight into what’s happening in Belarus, and how he has navigated his way to Silicon Valley. And our Bootstrap First, Raise
Sramana Mitra: How many customers do you have in all? Mikko Honkanen: A little bit more than 1,200 customers. Sramana Mitra: What has been your experience with the US? Three markets are Scandinavian markets where the policy is open data. Is the Dutch market open data as well? Mikko Honkanen: There’s actually a site called
Sramana Mitra: What about the product that had to be localized? Mikko Honkanen: Yes. We had to localize the product. All the Nordic countries are pretty good with open data. We were able to buy and open the basic data. We had to add lots of local data sources and translate the UI and make