Sramana Mitra: How long did you have to stay at Etsy? Isaac Oates: I was there for three years. It was pretty crazy actually. While I was there, I kept thinking about my time at Adtuitive. There were three founders and I was the one doing all of the paperwork, payroll, and insurance. I spent
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Justworks is a fast-growth VC-funded startup in New York in the Human Capital Management space, catering to small businesses. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in what kind of background?
Sramana Mitra: Was the value proposition that you were going to contribute a portion of this to the cause of saving elephants? Nathan Coleman: Exactly. That was the mission from day one. We sell these pants but we also contribute a portion of every sale to different elephant organizations. That’s how we ended up getting
Nathan Coleman: We reached out to different elephant organizations, one of which was the African Wildlife Foundation. We wanted to find a way to help these elephants. I don’t think they thought we could do much about it. When we sent them a check for $1,500, that’s when we they realized we were serious. Our
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Nathan is a true animal lover, and has built a wonderful niche e-commerce company with the mission of helping elephants. Beautiful story. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where are you born, raised, and in what
Sramana Mitra: What is the geographical spread of your business? How have you gone about approaching the geographical expansion? Roger Hale: It is predominantly US. Something like 70% of our sales is in the US. Sramana Mitra: When did you start selling in the US? Roger Hale: Right away. Astra Zeneca was US.
Sramana Mitra: What’s the next major strategic move in the company’s evolution? Roger Hale: I’m not sure there was an inflection point around that time. We were continuing to develop the product. We had customers. They were quite demanding customers. They wanted new features in the product. There was a lot of work just to
Sramana Mitra: How long did it take you to build a product that you could service the pharmaceutical industry with? Roger Hale: The business was formed in 2001, but we started in 2002. We immediately started working on the product. We had some prototypes available within the year. We , in fact, sold our first