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Om Malik: Pioneering Blogs (Part 10)

Posted on Sunday, Jun 10th

Om discusses his vision for the company. SM: When you look at the scaling of the company, what is your vision? Where do you want to take it? OM: I want Giga Omnimedia to be a proper publishing company. Just like companies publish magazines and newspapers, we publish a web / blog hybrid. Just think

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Salesforce.com’s Incubator: René Bonvanie (Part 4)

Posted on Saturday, Jun 9th

Here we review the details of the terms. Companies pay $20,000 per cubicle per year for the Incubator, and in exchange they receive training, facilities and access to expertize. SM: Does that $20,000 also give them access to the SalesForce.com platform? RB: We do not charge for building upon the platform. When you start to

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Om Malik: Pioneering Blogs (Part 9)

Posted on Saturday, Jun 9th

Publication businesses earn their revenues through advertising. Running a blog requires a great Ad Network partner to achieve success. for Om that has been FM. SM: When did you sign up with FM? OM: Right out of the gate, before I even left my job I had already signed. I think it was the end

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Salesforce.com’s Incubator: René Bonvanie (Part 3)

Posted on Friday, Jun 8th

Here, René explains the benefits Salesforce.com receives from the Incubator initiative. The idea is very new to the marketplace, so the effectiveness of it remains to be seen, although common sense indicates this is a solid business plan which we are bound to see replicated in many industries from this point on. SM: What is

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Salesforce.com’s Incubator: René Bonvanie (Part 2)

Posted on Thursday, Jun 7th

Salesforce.com has developed a truly intriguing concept with the Incubator. I wanted to get a bit of background on the history of the project before we delved into how its working. SM: I am going to focus our discussion primarily on the Incubator, however feel free to include experiences from the broader AppExchange. What was

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Om Malik: Pioneering Blogs (Part 7)

Posted on Thursday, Jun 7th

Om navigates his destiny through the market downturn … SM: Red Herring crashed too didn’t it? OM: Red Herring lasted a bit. As the market started to turn down, I think it was in September 2001, just before 9/11, I got a chance to go back to New York because I had not felt comfortable

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Salesforce.com’s Incubator: René Bonvanie (Part 1)

Posted on Wednesday, Jun 6th

René Bonvanie is Senior Vice President and General Manager, AppExchange and Developer Marketing at Salesforce.com. Rene has responsibility for the marketing and strategic direction of the AppExchange on-demand platform and developer marketing through the ApppExchange Developer Network. AppExchange is a novel new business strategy which allows SalesForce to develop symbiotic relationships with established and emerging

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Om Malik: Pioneering Blogs (Part 6)

Posted on Wednesday, Jun 6th

Om stayed with Forbes for several years, helping it become an established online venue. He then left to join a venture capital firm in Silicon Valley amidst the madness of the late Dotcom era. SM: At Forbes, for the first time you were working in an American professional environment, right? OM: Yes. This was more

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