SM: How does a guy from manufacturing, operations and marketing start NetDynamics? That is a highly technical project. ZR: But I came from computer science, remember? And with a highly technical background in terms of technology and software. My heart has always been with technology. SM: What did you see around you at the time
Zack Rinat is currently CEO and founder of Model N. He was a member of the 1995 founding team of NetDynamics. SM: Let’s start by going over where you grew up, where you were educated, and your early background. ZR: I am an Israeli, born and raised in Israel. Like every Israeli I had to
SM: You have a different business model which I think makes it OK to do it this way anyways. RL: Yes, SaaS businesses tend to be a bit capital intensive. People tend to forget that. I think they are great businesses and the business model is really strong. In some cases, you can get something
SM: I think you are being very smart with your hiring. Executives cost money, unless they are founding executives and are willing to work for equity. RL: They cost money, that’s for sure. When I look at all of the businesses my family has started, everyone else has had the money in their back pocket
SM: Any other takeaways you would like to share? RL: I think getting the team right is really important. SM: Do you have an executive team in place now? RL: I hired a woman early on to be the VP of Operations and Customer Service. She is from PayPal and worked on payments. She had
SM: To date, you have primarily been building the product. How do you feel about what you have accomplished in this aspect? RL: I think we have done well in that phase. I am pretty satisfied with the progress. SM: Now you have seen two businesses with a similar focus, with a sweet spot in
SM: How do you recruit customers? RL: A number of ways. The Web-based marketing techniques out there have worked very well for PayCycle. Search engine optimization, search engine marketing are all things we are doing here as well. We are just in the beginning of working on that. SM: What are the keywords people have
SM: Do you have Cashview integrated with QuickBooks? RL: It is integrated with both QuickBooks desktop software and their online software. We also do general entries for other accounting applications and we will continue to do integration with other accounting applications as we grow. SM: What is the size of the businesses that use this