categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 9)
SM: I actually think managed services are a trend the market has not quite started to understand. I think SaaS is going to start evolving towards a managed service powered by SaaS infrastructure. The reason for this is domain expertise. SA: It is either industry expertise or some other form of domain expertise wrapped around
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 8)
SM: Who were your first customers? SA: They were folks like Franklin Covey, General Electric, and Hewlett-Packard. SM: You went for the real big companies first? SA: Yes. Today we have 150+ large multinationals that have purchased this.
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 7)
SM: Let’s go back to 2002. You arrive and have this product. What was your launch strategy? SA: Timing was important. That was the nuclear winter of software. There was a general malaise in the software industry because of Y2K and then the euphoria of the Internet. A lot of companies bought a lot of
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 6)
SM: How did you characterize the value proposition of what you were doing at the time? You stated the need to have a unique combination of content and to characterize that content with the technology. SA: There are a couple of ways to view the value. From a technology perspective, the unique value we provide
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 5)
SM: The tax space actually seems like a very solid niche. SA: It is interesting. It is hard to mention the word tax anywhere in the United States. People have an automatic negative response.
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 4)
SM: What is the story of Sabrix before you entered the picture? SA: There were three founders who were IT professionals at Techtronix. The CFO there, Carl Neun, was one of the early guys who recognized the need to take disparate systems and centralize on a central instance of Oracle. While there are a lot
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 3)
SM: You arrived at Novell to take charge of a project that was far behind schedule. What was your strategy at that point? SA: We spent a lot of time thinking about what we could do with the technology, specifically how to get it to the market. We made the decision, relatively quickly, to deliver
From English Prof to Tech Startup CEO: Steve Adams of Sabrix (Part 2)
SM: I find it fascinating that you started as a tech writer and moved all the way to a VP of marketing. Can you tell us more about that experience? SA: The first company I worked for folded into Unisys. They had an advanced R&D group and I worked for them as a technical writer.