Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 3)

SM: How do you market to your customers? How do you get them to come to your website to sign up the first time? EM: We have a multi-pronged and sophisticated approach. We get all of our business through a combination of web and referrals. It is split 50/50 between natural search and pay-per-click programs.

Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 2)

SM: Your company was able to build this into a $150 million business segment. How many hospital groups did that constitute? I am not looking for accurate numbers, just something to give us a sense of the market environment at the time. EM: For Lawson we started with a handful of hospitals in the early days.

Read Full Article »

Streamlining Healthcare: AdvancedMD CEO Eric Morgan (Part 1)

Eric Morgan is the CEO of AdvanedMD, a top medical billing software service. He has over 25 years’ experience in technology and medical application companies. He has served as a VP at Lawson Software and as the CEO of StatCom. SM: What I would like to do first is understand both your background and the background

Read Full Article »

Towards Smart Grids: eMeter CEO Cree Edwards (Part 7)

SM: Most public utility commissioners are appointed to their positions and are not energy experts. Who educates them? CE: They are dependent on their staff and on the utilities themselves.

Towards Smart Grids: eMeter CEO Cree Edwards (Part 6)

SM: How do you conduct sales? CE: We sell directly and through system integrators. IBM has sold us into several of their accounts. Accenture has sold us in Europe.

Towards Smart Grids: eMeter CEO Cree Edwards (Part 5)

SM: If I understand correctly, you are saying that energy pricing could be much more dynamic than it is today, and that if pricing more accurately reflected demand, it could adequately address supply concerns? CE: Right now consumers pay the average, so it does not matter if you consume at midnight or at noon even

Read Full Article »

Towards Smart Grids: eMeter CEO Cree Edwards (Part 4)

SM: What did you do after you left CellNet? CE: I started another company to build applications under the networks. When CellNet went bankrupt, that relationship split. We always knew that utilities would need more data, efficiency with the data, and improvements based on the data at some point.

Towards Smart Grids: eMeter CEO Cree Edwards (Part 3)

SM: Once you had developed the cellular network, did you try to operate it yourself or sell it to utility companies? CE: We tried to sell it to utilities, but the difficulty in the utility marketplace is that the way utilities are compensated is a percentage of assets in the ground.