Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 3)

SM: Let’s talk about your online business. When did you start delivering your supplemental tutoring services online, and what was your strategy for doing so? JC: We started back in 2001. That was the launch point for our online program delivery. There were a couple of factors driving us to build an online program.

Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 2)

SM: Do the teachers recommend you to students’ parents? JC: Sometimes. It is true that our service is a referral or word-of-mouth business. We have been and still are the largest private employer of teachers in the country.

Online Tutoring Still In Its Infancy: Sylvan Learning CEO Jeff Cohen (Part 1)

Jeff Cohen is the president of Sylvan Learning, a leading provider of tutoring services to students of all ages, grades, and skill levels. Before rejoining Sylvan, he served as president of Catapult Learning, which he grew from $65 million to more than $130 million. Prior to joining Catapult Learning, he was the senior vice president

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Blueprint For Saving 11 Billion Dollars In Healthcare Costs: MD On-Line CEO Bill Bartzak (Part 7)

SM: If you are able to pull in 600 doctors’ offices a month, I imagine that a lot of that is happening on its own. BB: We have to spend about 15 to 20 minutes on the phone with each new office to teach them how to use the system.

Blueprint For Saving 11 Billion Dollars In Healthcare Costs: MD On-Line CEO Bill Bartzak (Part 6)

SM: Where do you go from here? There are about 700,000 physicians in the United States, and you have reached about 35,000 of them. What percentage of that available market has a solution like yours? BB: Most of them have practice management systems. The problem is, we know based on the information we receive from

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Blueprint For Saving 11 Billion Dollars In Healthcare Costs: MD On-Line CEO Bill Bartzak (Part 5)

SM: What was the early financing of the company? When did you raise money? BB: The first money I raised was in 1995. That took us through five months. I did not take a salary for the first year and a half of the company. We raised $100,000 with the first group in 1994 and

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Blueprint For Saving 11 Billion Dollars In Healthcare Costs: MD On-Line CEO Bill Bartzak (Part 4)

SM: You said that your target office is the small doctor’s office, yet you work with insurance companies. Your technology fills the gap between the two, but which one did you target from a strategic perspective? BB: From 1998 on, insurance companies’ Web sites became more visible and prevalent. We were on the Oxford Health

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Blueprint For Saving 11 Billion Dollars In Healthcare Costs: MD On-Line CEO Bill Bartzak (Part 3)

SM: You essentially act as a translator between physicians’ offices and all of the various insurance companies because you can present insurance forms in each company’s preferred format. Is that a fair assessment? BB: Yes, that is accurate.