Julia is cofounder and president of Eventbrite and is responsible for the overall vision and strategy of the company. She is a former television network executive and comes to Eventbrite by way of Hollywood. During her tenure in the television industry, Julia was a creative executive at FX Networks and helped to supervise “The Shield,”
SM: You did $30 million last year. What do you expect to do next year? AF: We believe that revenue next year, based on what we already have coming in and a new deal we have, will easily surpass $45 million. If we keep having these 30%-plus increase years, then by 2013 we are going
SM: Another market that has improved a lot over the past ten years is the Latin dance market. AF: That we have something for. We started NocheLatina two years ago, and that is exactly what it is from. It is for second- and third-generation English-speaking Hispanics. That business is robust.
SM: When you look at your customer base from a consumer point of view as well as from a venue point of view, what types of events and genres of music bring in the most revenue? AF: Electronic and house music are very popular inside the club. There has been a very large change over
SM: Do you have segmentation and preferences when you choose which clubs to work with and the programming to get behind? How do you decide whom to get behind? AF: Today we pretty much cover the gamut. We work with everything from a food and wine festival to a nightclub. We are a company that
SM: What was the next major evolution in the business? AF: Guest lists were very hard to quantify. The nightlife business is very fragmented, and is very much a vanity business for a lot of people. The mechanism of the guest list was an honor system.
SM: How did you actually get ClubPlanet going? You were working on it on the side, so did you just leave once you had enough revenue to support your cost of living? AF: My philosophy at that time was that when other people were sleeping I would be working, when they were on vacation I
Andrew Fox is the cofounder and chairman of ClubPlanet and the CEO of Track Entertainment. He has spent the past six years running entertainment and service companies. ClubPlanet is the largest and most comprehensive nightlife destination on the Internet and provides content, listings, tickets, and many other features for nightlife events in over 35 cities