SM: When you look at your customer base from a consumer point of view as well as from a venue point of view, what types of events and genres of music bring in the most revenue? AF: Electronic and house music are very popular inside the club. There has been a very large change over
SM: Do you have segmentation and preferences when you choose which clubs to work with and the programming to get behind? How do you decide whom to get behind? AF: Today we pretty much cover the gamut. We work with everything from a food and wine festival to a nightclub. We are a company that
SM: What was the next major evolution in the business? AF: Guest lists were very hard to quantify. The nightlife business is very fragmented, and is very much a vanity business for a lot of people. The mechanism of the guest list was an honor system.
SM: How did you actually get ClubPlanet going? You were working on it on the side, so did you just leave once you had enough revenue to support your cost of living? AF: My philosophy at that time was that when other people were sleeping I would be working, when they were on vacation I
Andrew Fox is the cofounder and chairman of ClubPlanet and the CEO of Track Entertainment. He has spent the past six years running entertainment and service companies. ClubPlanet is the largest and most comprehensive nightlife destination on the Internet and provides content, listings, tickets, and many other features for nightlife events in over 35 cities
SM: I like that your business is simple and elegant. RK: The roots of the business were very simple. The focus was on the end user experience. It was an easy service to use and the product was not cluttered. If you look at other collaboration services there are 80 services there, most of which
SM: What was your revenue like when you first raised money? RK: It was getting close to $1M. We were three people but we had a very bandwidth intensive service. We had a substantial infrastructure that we were building out.
SM: Do you work integrated deals with other major software vendors? RK: We have some, but the majority of the time users need to go install the YouSendIt plug-in on their own. We have done a little bit of both, and we would like to do more integrated solutions.