Sramana: Your customers seem to be your best form of marketing. Amy Pressman: We think about things like client services as a form of marketing. If you really wow your customers, they will take care of you.
Sramana: As an entrepreneur, how do you balance the equity stake of founders and early employees with the inevitable exit? Amy Pressman: Silicon Valley is very much about technology and innovation. There is also a lot of innovation in how companies are started, run, and dealt with. If you look at more traditional liquidity events
Sramana: You mentioned earlier that you were not a very technical person. Did you lead the technology development efforts? Amy Pressman: No, we had a CTO for the first five years. He was a very strong, early startup type of CTO.
Sramana: How do you enable companies to have dialogues with their customers? What is your method, and what technologies enables that method? Amy Pressman: If you are a customer of one of our clients, then soon after purchasing that product or staying at that hotel you would receive a survey from us.
Sramana: What are the advantages to being in the Valley, from your perspective? Amy Pressman: It is an incredibly energizing location. When you are feeling oppressed by the day-to-day challenges of a startup, it is great to be around other people who have succeeded and are willing to encourage you. There is an energy that
Sramana: Did you decide to go into the media industry, or did you decide to go somewhere else? Amy Pressman: Unfortunately, coming out of business school in Europe I found that the only jobs that would pay the student loans were in investment banking and consulting. I did that for three years in Norway.
Amy Pressman is the president and co-founder of Medallia, a company she envisioned while she worked as a consultant for the Boston Consulting Group. She has also worked as an independent consultant for technology-based companies in Silicon Valley, an investment banker at Goldman Sachs, and a legislative aide on Capitol Hill. She has an MBA
Sramana: Have you raised any additional funds? Clate Mask: No. One of the investors who did the Series B wanted to invest more, so we allowed them to add a few more million dollars last year. We did the Series B in November, and it was a terrible time in the market.