Sramana: What assets or processes did you have in 1999 when you started the company? How did you get the company off the ground? Larry Goldenhersh: In 1999 everybody had a twinkle in their eye and $10 million from a venture capitalist. Enviance did not start that way. I viewed the Internet as being important
Sramana: What does Enviance do? Larry Goldenhersh: Enviance automates the workflow of environmental data management for compliance purposes, and energy management data for energy conservation purposes. At the highest level we have a cloud-based system that automates data capture, data analysis, task management, dashboards and reporting. We collect a trillion data points a month across
Larry Goldenhersh is the founder and CEO of Enviance, a software supplier with solutions for greenhouse gas management, carbon accounting, regulatory compliance and sustainability. Prior to founding Enviance, Mr. Goldenhersh was a partner at Irell & Manella, a Los Angeles firm of more than 150 lawyers, where he served on the firm’s management committee. Mr.
Sramana: If your business model holds you could be on to something great. I am slightly skeptical about whether or not your business model will hold. If it does then you should hit serious hockey stick growth in the next couple of years. What was your revenue last year? Gene Hoffman: In 2010 we did
Sramana: Can you give me a quantifiable example of the type of impact your solution has for your clients? Gene Hoffman: Let’s say you have 100 subscribers on any given month. Five of them will opt out which means you cannot bill them again and while we can try to help companies retain them if
Sramana: So your initial value proposition for Vindicia was to handle the charge back process for your clients? Gene Hoffman: Yes. Our intention was to recover revenue for our clients as well as provide them market data that was associated with charge backs. We quickly found two things. First, on the downside, we found that
Sramana: How long did eMusic last and how far did it go? Gene Hoffman: The company went public, and I was the youngest NASDAQ CEO ever. We bought a whole bunch of our competition and bought out RollingStone.com. We ended up selling the business to Universal Music in 2001. I spent a year at Universal
Sramana: What was going on with Napster when you started eMusic? Gene Hoffman: Napster did not exist yet. It was written in early 1999. Originally we called the company GoodNoise because finding a domain name at that time was not trivial. At first we thought we were going to have to go sign artists which