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Making Millions in Alabama: SlimWare Utilities CEO Chris Cope (Part 7)
Sramana Mitra: You clearly entered this business with a tremendous amount of knowledge of affiliate marketing. Can you talk about how you have used that skill set for customer acquisition for SlimWare Utilities? Chris Cope: We had an affiliate program, but we are looking now for channel partners. Our overall strategy is brand equity. We
Making Millions in Alabama: SlimWare Utilities CEO Chris Cope (Part 6)
Sramana Mitra: What is your premium strategy versus free product strategy? Chris Cope: Our free products are designed to give consumers a chance to try the product. The premium cleaning product is $34.95, and we have around 100,000 customers. Our premium drive app sells at $29.95 and while it does not have as many users,
Making Millions in Alabama: SlimWare Utilities CEO Chris Cope (Part 5)
Sramana Mitra: What drove your decision to focus on PC drivers as the first aspect of SlimWare Utilities? Chris Cope: There were a lot of people who needed a solution. If the driver solution worked well when no other products did, we would attract the hardcore PC enthusiast group to use our other utilities as
Making Millions in Alabama: SlimWare Utilities CEO Chris Cope (Part 4)
Sramana Mitra: When did you start SlimWare Utilities in its current incarnation? Chris Cope: In 2006 Amazon launched the first accessible cloud infrastructure. The cloud has always been around forever, but what was neat was that with them you were only paying for virtual machines and the bandwidth that was actually used. We were able
Making Millions in Alabama: SlimWare Utilities CEO Chris Cope (Part 3)
Sramana Mitra: After you obtained information to determine which products were doing well on the Internet and which ones were failing, how did you use that data? Chris Cope: I used it in several different ways, primarily as an affiliate, and I did pretty well for myself. Sramana Mitra: Did you simply identify the top
Making Millions in Alabama: SlimWare Utilities CEO Chris Cope (Part 2)
Sramana Mitra: Where you actually making money on the affiliate programs? Chris Cope: Yes, I was making money. I am not sure the companies were doing all that well in the end. Back then you got paid just for sending traffic. A registered user might be worth a dollar.
Making Millions in Alabama: SlimWare Utilities CEO Chris Cope (Part 1)
Chris Cope is the founder and CEO if SlimWare Utilities, a company that provides cloud-based software to clean, repair, update and maintain personal computers. He is a serial entrepreneur who wrote his first video game when he was 12 years old, and was the founder of Click Ad Equalizer and MP3 Advance. Sramana Mitra: Chris,
Innovating in Payment Technology: Plimus CEO Hagai Tal (Part 7)
Sramana: Essentially Plimus offers a complete solution for smaller businesses, and in return small companies are going to pay a slightly higher transaction rate. Is that correct? Hagai Tal: Yes. When they become a larger company, they can then evaluate if they are able to accomplish all of the same things we do more efficiently.