Sramana: Where was your business positioned after its first year? Jocelyn Denis: After a year into it business, was growing. I was constantly investing in new capabilities. I was very user focused but maintained a focus on the texting platform. I was lucky because in 2004 I started with the SaaS model. That was a
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jocelyn Denis is the founder and CEO of Digitaleo, a premium mobile marketing solutions company. Prior to founding Digitaleo he served as a product manager at Ubisoft and worked in sales for Kraft. He started Digitaleo in Brittany, France, out of his attic before the smart
Sramana: Where is Identified at in terms of business? Adeyemi Ajao: We allow employers to search through the database and their primary tool is the career score. We wanted to stay away from a job board concept. We hired a VP of Sales from CareerBuilder and he showed us how long-term careers are not just
Sramana: What was it that you made available in late 2011? A goal-based system that could recommend career options based on your career background? Adeyemi Ajao: That was the ambition, but normalizing that amount of data is a huge project. We figured out that we could classify people into professional categories, and we could tell
Sramana: What was the process for getting companies to start using your platform? Adeyemi Ajao: I was lucky enough to have made a lot of connections at startups over the years. Brendan was the one who took the main responsibility of bringing companies to our platform. He brought on big companies like McKinsey, Google, and
Sramana: So, you basically bootstrapped the early stages of the company? Adeyemi Ajao: Brendan and I developed a prototype with the assistance to two engineers. Once we had the prototype in place, we put it in front of some investors. Our first investors were professors and classmates at Stanford. One of my professors has been
Sramana: Was it difficult for you to come to Silicon Valley? Adeyemi Ajao: I contemplated three options. One option was for me to come here on trips using a tourist visa; however, I was concerned that I would not have enough time to really start anything. Another option was for me to come and work
Sramana: How did the story with Teunti end? Adeyemi Ajao: I ran it as the CEO for two years, and it was sold in 2010 to Telefonica. It was the biggest startup transaction in the history of Spain. We sold for $100 million. Sramana: Were you with the company all the way through the transaction?