Sramana: What is the most successful iPhone app built with your tool sets to date? Andrew Gazdecki: There is an app called Tacolicious. They were one of our first customers and became a customer in January 2011. They have a fantastic restaurant in San Francisco. They built a beautiful app on our platform and their
Sramana: You mentioned that the angel investors you brought on added a lot of value to the company. Would you elaborate on that? You were in revenue right away, so some would argue that this is a business you could have built without their money allowing you to maintain complete control. Andrew Gazdecki: To some
Sramana: You have mentioned your SEO and ad word marketing campaigns. What were some of your other successful marketing techniques? Andrew Gazdecki: One of the biggest turnarounds came from our initial press. We were very fortunate that we got picked up by big publications such as TechCrunch. We were in The Wall Street Journal and
Sramana: How much were you charging? Andrew Gazdecki: When we first started, we had a setup fee of $500 dollars. We then charged $39 dollars a month to maintain and host the application. I quickly realized there was a larger opportunity at hand, and that opportunity was to let other people do what I was
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Andrew Gazdecki is the founder and CEO of Bizness Apps, a do-it-yourself iPhone app platform that allows small businesses to easily create, edit, and manage an iPhone app online without any programming knowledge needed. He founded Bizness Apps while attending CSU Chico full time. He is
Sramana: Your employees need to have very specific skill sets. How do you find them and hire them? Andrew Swinand: The typical person we hire is an engineer. They have a masters or PhD in engineering or mathematics. Six of our employees are college professors. Between them they have written eight books, and one just
Sramana: Today we have to market through so many different channels that we can be overwhelmed. The basic version of Google Analytics actually does not provide a lot of insight. They have very vague reporting of what is happening and where the traffic is coming from or what path it is following. Andrew Swinand: Google
Sramana: Essentially you resell advertising technologies as well as ad serving technologies, and you provide the services around them to make it all work together. Is that correct? Andrew Swinand: Yes. Clients have a hard time making heads or tails of all the available marketing technologies out there and can struggle to know which ones