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- The Accelerator Conundrum
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Turning a Services Company to a $30M Product Company: Bridgeline Digital CEO Thomas Massie (Part 1)
Thomas Massie is the chairman of the board, president, and chief executive officer of Bridgeline Digital, company that enables its customers to maximize the performance of their mission-critical websites, intranets, and online stores. Prior to BridgeLine he was a member of the board of directors of MapInfo Corp, a publicly developer of location intelligence software
Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 7)
Sramana: How much did you raise in your Series A? Dean Stoecker: We accepted $6 million of investment. Sramana: SAP is a corporate venture fund. Why did you select them over the others? Dean Stoecker: The others were not corporate ventures and were not strategic for us. They were all firms with growth equity plays.
Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 6)
Sramana: What was your motivation for contracting your technical offerings down from seven analytics engines into your current offering? Dean Stoecker: We realized that we could not scale the company with a bunch of sales people. We certainly could not scale in terms of marketing if we had to pitch seven different analysis engines. Instead,
Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 5)
Sramana: Did you start the company with a pure cloud SaaS vision? Dean Stoecker: We had the engines that were running the cloud services developed as desktop tools. We had the vision of having strategic and tactical tools and that the tools would be data independent. We expected to be able to ingest big data
Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 4)
Sramana: How did people find out about FreeDemographics.com? Dean Stoecker: Everyone wanted free, and a lot of people needed demographic information. We were somewhat close to the Census Bureau. Managing that kind of data was hard, so we promoted the FreeDemographics.com website to help people get that data in a manageable format. We did a
Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 3)
Sramana: In the 1M/1M program we teach company and product positioning religiously. Our mantra is to not spray and pray. Dean Stoecker: I think one of the key lessons for entrepreneurs is to be willing to say no. I can remember listening to my father when he was a kid, and he frequently told people
Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 2)
Sramana: When you started off as system integrators, what were the systems you provided services for? Dean Stoecker: Our offering focused on cloud-based analytics applications ranging from media optimization to real estate site analytics. That was all based in the cloud. We were doing cloud services before the term was coined. Interestingly enough, we had
Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Dean A. Stoecker is chairman, CEO and founding partner of Alteryx, a leading software developer and a pioneer of agile business intelligence technology with analytics. Prior to Alteryx, Dean led business development efforts for Integration Technologies, a systems integrator, where he helped develop technology that automated