Sramana: The way you have grown this business is very interesting. Talk to me about content marketing. What kind of proactive content marketing did you do? Collis Ta’eed: Every blog starts at the same place, which is absolutely nowhere. You have no visitors, traffic, or interest. For me the biggest challenge is that you are
Sramana: What were some of your early benchmark numbers? Collis Ta’eed: It took us six months to build the site. The first night we sold $10. I was disappointed at the time, but looking back I am impressed that we sold something our first day. As a new entrepreneur, I had the idea that the
Sramana: Did you start a marketplace for photography or for flash files? Collis Ta’eed: Selling Flash on a photography site did not make a lot of sense. It was not meeting our needs, but we were able to see enough of the Flash files selling that we could tell there was indeed customer demand. We
Collis and Cyan Ta’eed are the founders of Envato, an online creative marketplace. They founded Envato together after having ran a freelance design agency together out of Australia. Collis studied math and science while Cyan earned her degree in design. Sramana: Let’s start at the beginning of your personal stories. What leads up to Envato?
Sramana: In your industry there must be issues around the APIs of various payment infrastructures and data systems. Some are easier to tie into now; for example, you can tie into PayPal via an API and run your algorithms on that data. Is that becoming the standard? Marc Gorlin: It is tremendously helpful to have
Sramana: What has been the financing structure of your business? Where does the capital come from, and how did you put the pieces together to create this business? Marc Gorlin: It has been different at different times. In many ways it was harder to raise our first $25,000 than it was to raise our last
Sramana: How many customers do you have, and what is the nature of their use of Kabbage? Marc Gorlin: We have north of 65,000 customers. Not all of them are active at one time. We put out north of 30,000 advances. That is one of the things that is unique about our platform. You have
Sramana: What is the formula for calculating how much money people can get against their recievables? Marc Gorlin: That is part of our secret sauce. However, it takes into account various data sources and different sources have different values. Nobody, unlike any other financial institution, gets turned down solely based on their credit score. We