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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 7)

Posted on Wednesday, Dec 12th

Sramana: How much did you raise in your Series A? Dean Stoecker: We accepted $6 million of investment. Sramana: SAP is a corporate venture fund. Why did you select them over the others? Dean Stoecker: The others were not corporate ventures and were not strategic for us. They were all firms with growth equity plays.

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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 6)

Posted on Tuesday, Dec 11th

Sramana: What was your motivation for contracting your technical offerings down from seven analytics engines into your current offering? Dean Stoecker: We realized that we could not scale the company with a bunch of sales people. We certainly could not scale in terms of marketing if we had to pitch seven different analysis engines. Instead,

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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 5)

Posted on Monday, Dec 10th

Sramana: Did you start the company with a pure cloud SaaS vision? Dean Stoecker: We had the engines that were running the cloud services developed as desktop tools. We had the vision of having strategic and tactical tools and that the tools would be data independent. We expected to be able to ingest big data

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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 4)

Posted on Sunday, Dec 9th

Sramana: How did people find out about FreeDemographics.com? Dean Stoecker: Everyone wanted free, and a lot of people needed demographic information. We were somewhat close to the Census Bureau. Managing that kind of data was hard, so we promoted the FreeDemographics.com website to help people get that data in a manageable format. We did a

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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 3)

Posted on Saturday, Dec 8th

Sramana: In the 1M/1M program we teach company and product positioning religiously. Our mantra is to not spray and pray. Dean Stoecker: I think one of the key lessons for entrepreneurs is to be willing to say no. I can remember listening to my father when he was a kid, and he frequently told people

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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 2)

Posted on Friday, Dec 7th

Sramana: When you started off as system integrators, what were the systems you provided services for? Dean Stoecker: Our offering focused on cloud-based analytics applications ranging from media optimization to real estate site analytics. That was all based in the cloud. We were doing cloud services before the term was coined. Interestingly enough, we had

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Raising a Series A with $10M in the Bank: Dean Stoecker, CEO of Alteryx (Part 1)

Posted on Thursday, Dec 6th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Dean A. Stoecker is chairman, CEO and founding partner of Alteryx, a leading software developer and a pioneer of agile business intelligence technology with analytics. Prior to Alteryx, Dean led business development efforts for Integration Technologies, a systems integrator, where he helped develop technology that automated

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Handling Logistics for E-Commerce Vendors: Maria Haggerty, COO, and Bill Follett, CEO – Dotcom Logistics (Part 7)

Posted on Wednesday, Dec 5th

Sramana: I agree that if small businesses have to handle their own logistics, it is another hindrance to their growth. My recommendation to smaller e-commerce companies is for them to outsource their logistics. I’m not sure if you are the right place for those types of companies to go to, however, because your standards are

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