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Bootstrapping to $35M via Affiliate Fees: Swagbucks Co-founder Scott Dudelson (Part 2)
Sramana: How did Swagbucks evolve from Prodégé? What was the thought process behind that transition? Scott Dudelson: After we started getting charity organizations on board at Prodégé, we realized that if we could get internet users to use the Prodégé technology, we could make some money. We realized that charities were simply a distribution channel
Bootstrapping to $35M via Affiliate Fees: Swagbucks Co-founder Scott Dudelson (Part 1)
Scott Dudelson is the cofounder of Swagbucks.com, a premier rewards site that is a subsidiary to Prodégé. Prior to co-founding Swagbucks.com he founded Music for Charity Productions, a company which helped connect bands with charitable organizations. He graduated with a BA from UCLA. Sramana: Scott, let’s start at the beginning of your story. Where are
Scaling a Platform for Device-Agnostic Web Interfaces: Michael Mullany, CEO of Sencha (Part 7)
Sramana: I think that part of Adobe’s strategy is to target the VP of marketing. They still have a large creative professional suite. They are in a bit of a fix with Flash. The company that has the most to gain by getting into a space like this is a company like Adobe. If I
Scaling a Platform for Device-Agnostic Web Interfaces: Michael Mullany, CEO of Sencha (Part 6)
Sramana: Coming out first gives you the first opportunity to develop a distribution strategy to the developers. The question ultimately will come down to adoption by developers. Michael Mullany: The good news is that broadband is here and social media is here. Word of mouth is really significant. In terms of how we get developer
Scaling a Platform for Device-Agnostic Web Interfaces: Michael Mullany, CEO of Sencha (Part 5)
Sramana: What is the composition of developers who build on your platform? What do you know about them? Michael Mullany: We do a fair amount of surveys to understand who and where they are. We have a global developer community. We find that we have 10% to 15% of our developers in China, India, and
Scaling a Platform for Device-Agnostic Web Interfaces: Michael Mullany, CEO of Sencha (Part 4)
Sramana: Was Sencha already an established company when you joined it? Michael Mullany: Sencha had existed as a predecessor company called XJS. The first code started off as an open source project by a sole developer which had a small business generated around it. The current CTO decided to take the company in a direction
Scaling a Platform for Device-Agnostic Web Interfaces: Michael Mullany, CEO of Sencha (Part 3)
Sramana: What type of people or entities did you have on that focus group? It does not sound like they were from your industry. Michael Mullany: The profile of the customers we were talking to in that focus group were customers who were not early adopters. They were not innovators. When you do go talk
Scaling a Platform for Device-Agnostic Web Interfaces: Michael Mullany, CEO of Sencha (Part 2)
Sramana: What did you do after Loudcloud? Michael Mullany: My experience at Loudcloud led me directly to VMWare. I joined them in 2002 after I was contacted by an engineer there whom I had worked with prior at Loudcloud. He told me that this technology was great and that the engineering team was phenomenal. I