Sramana: What experiments did you run during your early years of starting the company? Vince Thomas: I look at the world in terms of problems. As I walk through the world every day, my mind thinks of the world in terms of problems. When I saw the problem of managing shared bills, my first experiment
Sramana: Tell me how you launched the business. You launched it in college to help roommates pay shared bills, and somehow it morphed into a business. What was that process like? Vince Thomas: I launched it from my college apartment. For me it was a humbling experience. I built Billhighway by myself for the first
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Vince Thomas is the founder and CEO of Billhighway, a provider of cloud-based financial management solutions tailor-made for nonprofit, donor, and member-based organizations. He developed Billhighway in college as a way to help manage finances among college roommates and in the years since the company has
Sramana: What is the most popular reward type? Scott Dudelson: Without a doubt it is the Amazon gift card. Gift cards in general are popular. Sramana: If you were able to give advice to another entrepreneur, what advice would you pass on? What were some of your biggest lessons learned? Scott Dudelson: We pivoted twice
Sramana: You are sitting at $35 million in revenue a year. What percentage of that money comes from affiliate relationships? Scott Dudelson: The majority of the revenue comes from affiliate opportunities, although I do not have the exact percentage of that breakdown. We have recently brought on salespeople who are helping bring in more direct
Sramana: What were the business models that you worked with for the incentive providers? Scott Dudelson: We just bought the gift cards and the award items. We did try to get free goods. We had a business model that supported itself. When a user took an action that generates us money, he or she would
Sramana: It seems that the key differentiator with Swagbucks.com is that you have made a move to host a destination site, and you no longer rely on other brands to promote your service. Is that correct? Scott Dudelson: That is correct. In 2008 when we launched Swagbucks.com, we took control of attracting our own users.
Sramana: When fans go to the SearchWithKISS.com website, what do they get out of it? Scott Dudelson: Every time a fan does a search on that site, he or she has an opportunity to earn points called Swagbucks. They can redeem those points for things like KISS concert tickets, memorabilia, or autographs. The money that