Sramana: How long did it take for people to start engaging you once you had decided to sell the company? Eli Sasson: It is hard to say because we did not start the process at a particular date and time. We gradually moved into the decision and gradually made it known. I would say that
Sramana: How did you manage your rapid growth from $5 million to $25 million? Eli Sasson: We had to expand the management layer of the company. That was the key first step. We added additional information systems to enhance reporting. We had to really build out all aspects of the company.
Sramana: When did you make the pivot into the KVM market? Eli Sasson: We did that in the mid-1990s. From 1995 on, we were active in both the educational market and the KVM [keyboard, video and mouse] market. The KVM market ultimately emerged as the primary market. By the time we took on funding, our
Sramana: How did you bridge the product gap? You had built a product for PCs, and then many of your potential customers ended up using PS/2. How did you bridge the gap? Eli Sasson: Byte magazine covered the older product, but that was also at a point where we were also almost ready to release
Sramana: What were some of your lessons learned in those early days of forming the company? Eli Sasson: We had some unpleasant hiccups on our way. We did all of the design and product research. We based everything on the PC environment, but during the same time, IBM pushed the PS/2 very aggressively in the
Sramana: Who were the first few educators who embraced the concept? During the time we are talking about, it must have been difficult to get teachers to embrace technology. Eli Sasson: We spent money and hired an industrial designer. We had a clear understanding of what we wanted. We knew what we wanted the interface
Eli Sasson is the founder and president of Minicom Advanced Systems, a global leader of IT management solutions for data centers, server rooms, and rack environments. Eli co-founded Minicom in 1988 and sold it to TrippLite in April 2012. Prior to founding Minicom, he earned his MBA from Tel Aviv University. Eli was born and
Sramana: What has your revenue ramp rate looked like over the years? Roman Stanek: In 2012 we were over $15 million in revenue. We also have a backlog for the next couple of years. We know we have $15 million waiting for us twice over.