Sramana: What was the initial iteration of FluidWare? Aydin Mirzaee: The first iteration was interesting because it was based on my former company. I had been trying to raise venture capital, and everyone told me that I had to get money from the Valley. It is easy to say, but I did not understand it.
Sramana: Did you start this company right after college? Aydin Mirzaee: No, I actually started working at Nortel. They were a pretty big deal when I graduated in 2006. My first three months at Nortel were amazing. I was learning every day, exploring new things and ideas. After three months I learned everything I needed
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Aydin Mirzaee is the co-CEO and co-founder of Fluidware (formerly Chide.it), an Internet software company which offers feedback solutions in the form of FluidSurveys and ReviewRoom. Prior to co-founding Fluidware he was the CEO of bOK Systems Corp, and he also has experience working R&D at
Sramana: What does your ecosystem look like? Who are some of the other players in this market? Eran Yaniv: The other players are partners that can resell and provide partners on top of our platform. That can include companies like Accenture and the other major players in this market. There are a lot of those
Sramana: When it comes to the device platform, where do you see the maximum activity? Does it roughly correlate with the market share of the operating systems? Eran Yaniv: I don’t think there are any surprises. It correlates very nicely with the operating systems. As a specific platform, the iPhone 5 is a highly utilized
Sramana: How has your company developed over time? Since you evolved into an enterprise product, how has your deal size changed? Eran Yaniv: I can give you an example. There is a company on the retail side that started with us using a $500 a month subscription. When we looked at their usage, we saw
Sramana: Given that you were facing a tricky market with uncertain revenues, how were you able to finance the cash requirements to keep your human capital? Eran Yaniv: We did not have enough revenue coming in to keep the status quo. When you make the right decisions financially and organizationally, then your VCs will appreciate
Sramana: How did you finance the company? Did you get the VCs to finance the concept? Eran Yaniv: That is an interesting question. The concept we had in place that we were going to use to target mobile developers needed some engineering development. It did not need too much, but to prove the concept we