Sramana: How much money have you raised to get where you are today? Aydin Mirzaee: We have not raised any investment money. From time to time we have applied and won some government grants, but nothing major. We are basically a bootstrapped company. The co-founders did not take money for the first two years, and
Sramana: The survey market is quite full, and SurveyMonkey is a dominant player in the market. How did you compete against them? Aydin Mirzaee: In the beginning we were focusing on the Canadian market. We met governmental regulations that gave us a niche market. Once we had that funding, we started to focus on expanding
Sramana: Essentially you had to reposition yourselves in the marketplace. Where did you find your sweet spot? Aydin Mirzaee: We decided to focus entirely on the super niche market and dominate that particular market before moving on. That would let us be a big fish in a small pond, and we would worry about the
Sramana: What specifically did he want built for $10,000? Aydin Mirzaee: He wanted a system built for students to upload their business plans and presentations to a website for a business plan competition. The judges would be able to see the business plans and provide feedback and evaluation through the website. The website owner would
Sramana: What was the initial iteration of FluidWare? Aydin Mirzaee: The first iteration was interesting because it was based on my former company. I had been trying to raise venture capital, and everyone told me that I had to get money from the Valley. It is easy to say, but I did not understand it.
Sramana: Did you start this company right after college? Aydin Mirzaee: No, I actually started working at Nortel. They were a pretty big deal when I graduated in 2006. My first three months at Nortel were amazing. I was learning every day, exploring new things and ideas. After three months I learned everything I needed
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Aydin Mirzaee is the co-CEO and co-founder of Fluidware (formerly Chide.it), an Internet software company which offers feedback solutions in the form of FluidSurveys and ReviewRoom. Prior to co-founding Fluidware he was the CEO of bOK Systems Corp, and he also has experience working R&D at
Sramana: What does your ecosystem look like? Who are some of the other players in this market? Eran Yaniv: The other players are partners that can resell and provide partners on top of our platform. That can include companies like Accenture and the other major players in this market. There are a lot of those