Sramana: It is interesting that you used different financial strategies in each of your first three businesses. Was this maturation of you as an entrepreneur? Ash Ashutosh: In each of these cases there was a method to the madness. Your business dictates the resources you bring to the table. Your business dictates the opportunity. If
Sramana: How did the venture capitalist find you? Ash Ashutosh: I don’t know. He was out of Dallas so I am sure he heard about us somewhere. We were doing very well. The company had zero external financing. There were four co-founders who owned 100% of the company. When we got acquired we realized that
Sramana: Can you look back and talk about the process of determining what you were going to do as an entrepreneur? Ash Ashutosh: Somewhere along the way, as I was leaving college, I had an entrepreneurial streak there. I was trying to build a business in India right out of engineering school which was practically
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Ash Ashutosh is the CEO of Actifio, a company which provides advanced data storage products. He brings more than 25 years of storage industry and entrepreneurship experience to his role of CEO at Actifio. Ashutosh is a recognized leader and architect in the storage industry where
Sramana Mitra: As you have built the company, how has the evolution been? Did you start with large enterprises and come down, or did you start with the mid-market and move up? Todd McKinnon: Initially we had a lot of success with companies that had between 1,000 and 5,000 employees. In the last year and
Sramana Mitra: Would you provide some information about your company’s product? What did you ultimately end up building? Todd McKinnon: The product is an identity management system for applications on-premise or in the cloud. It is delivered in the cloud. It is a system of record for which users are allowed to log in to
Sramana Mitra: Once you had identified identity access as the real problem your target customers faced, what did you do next? Todd McKinnon: I built a paper prototype of the product that was based on identity management and access. I continued to have meetings based on those mock-ups and then moved to webpage demonstrations. Once
Sramana Mitra: What I am hearing you say is that you were able to have detailed conversations with a lot of potential clients based on a mock-up. I think this is an important point to make. Todd McKinnon: If you talk only about high level concepts then it is difficult to communicate with any level