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- The Startup Velocity Question
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Breaking the Norm: Maxine Manafy, CEO of Bunndle (Part 6)
Sramana: How do you sell? Maxine Manafy: We sell on a CPI [cost per install] basis. For the US, in desktop it might be a dollar for an install. On mobile we are seeing up to three dollars for an install. Those are pretty good rates. Sramana: How do you scale this business? Maxine Manafy: It
Breaking the Norm: Maxine Manafy, CEO of Bunndle (Part 5)
Sramana: Your real value proposition is mobile to mobile ads, cross network. Is that correct? Maxine Manafy: Yes, and on top of that we have targeting capability. There is an ability to have all of this data and leverage the targeting to make sure the ads were properly matched. One of our clients may not
Breaking the Norm: Maxine Manafy, CEO of Bunndle (Part 4)
Sramana: What was the beginning of Bunndle? What made you start the company? Maxine Manafy: It was the idea that we would help developers acquire new users. I saw a need to help developers get into an area that was dominated by big brands and big money. I raised some seed funding from a few angels
Breaking the Norm: Maxine Manafy, CEO of Bunndle (Part 3)
Sramana: What role does the publisher play? Maxine Manafy: The publisher who would host your app and promote it to the end user would also be in our network. They have the ability to approve or disapprove the ad in their channel. They are also interested in how relevant the app is to their channel.
Breaking the Norm: Maxine Manafy, CEO of Bunndle (Part 2)
Sramana: How did you view the competition when you were starting Bunndle? Maxine Manafy: When I started Bunndle there were a couple of competitors in the market. They were not so much concerned about performance, activation and retention. They were really just trying to get as much money as they could from smaller guys. As
Breaking the Norm: Maxine Manafy, CEO of Bunndle (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Maxine Manafy is the founder and CEO of Bunndle, an app distribution network. Prior to founding Bunndle she held various sales and executive positions with companies such as Viximo, Mochi Media, Yahoo, KLA-Tencor and Intel. She is a graduate of San Jose State University and Stanford.
Building a Pre-IPO SaaS Company: Chris Cabrera, CEO of Xactly (Part 7)
Sramana: What kind of penetration do you think you have into your TAM, specifically to sales forces? Chris Cabrera: I think it is still a pretty nascent market and the number is still low. Sramana: Is the TAM basically your revenue and Callidus’ revenue? Chris Cabrera: Oracle has some products in this area, and they
Building a Pre-IPO SaaS Company: Chris Cabrera, CEO of Xactly (Part 6)
Sramana: What are some of the key strategic points today? What needs to be done for you to scale to a $500 million company? Chris Cabrera: We need continued solid execution with growth rates exceeding 30%. We are the only pure-play SaaS comp player as well as the experts in comp. We have terabytes of