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HOT TOPICS
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
India’s Earliest Product Entrepreneur: FACT CEO Arvind Agarwalla (Part 4)
Sramana: It sounds like your market started to mature by 1991. Arvind Agarwalla: It was getting mature by then. We had started advertising, we had strong word-of-mouth recommendations, and we had a good user base. People recognized us as a software company. Our customers felt we delivered very effective software, and our pricing was extremely
India’s Earliest Product Entrepreneur: FACT CEO Arvind Agarwalla (Part 3)
Sramana: How did you deal with the piracy situation? It was pretty bad in the 1980s and 1990s. Arvind Agarwalla: The first thing we decided to do was implement copy protection on our software. Of course a lock can be broken, but we had to copy protect it or we would not be able to
India’s Earliest Product Entrepreneur: FACT CEO Arvind Agarwalla (Part 2)
Sramana: When you first started the company, how did you get the product into the market? How did you build the product and acquire your first customers? Arvind Agarwalla: I set up the company at the end of 1987. My first colleague was a very good friend of mine and remains a close friend to
India’s Earliest Product Entrepreneur: FACT CEO Arvind Agarwalla (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Arvind Agarwalla is the founder and CEO of FACT Software. Arvind founded FACT after recognizing that in the mid-1990s computers were primarily sold to automate accounting practices, yet they did not have a standard software package to accomplish the accounting functions. Now FACT has been established
Authors as Entrepreneurs: Bella Andre, Hugh Howey, Jasinda Wilder (Part 7)
Sramana: Do you maintain blogs as use those as a strategy for promoting your writing? Bella Andre: I do not blog at all. I don’t think I am very good at it and I would rather spend the time interacting on Facebook. Jasinda Wilder: I don’t blog either. Sramana: Let’s talk about the publishing industry
Authors as Entrepreneurs: Bella Andre, Hugh Howey, Jasinda Wilder (Part 6)
Sramana: Another strategy that I have noticed appears in all of your success stories is the presence of series and interconnected stories. Are there other strategies that we have not discussed yet that you think are good secrets to your success? Hugh Howey: I can throw in a couple of things. First of all there
Authors as Entrepreneurs: Bella Andre, Hugh Howey, Jasinda Wilder (Part 5)
Sramana: Hugh, in your case is Amazon’s algorithmic promotion driving the bulk of your following? Hugh Howey: I would say that my following has driven Amazon’s algorithms to drive my book to new people. It has to start with a readership which is word of mouth. One person has to read something they love, and
Authors as Entrepreneurs: Bella Andre, Hugh Howey, Jasinda Wilder (Part 4)
Sramana: Bella, it sounds like your book release schedule is almost like soap opera seasons. Bella Andre: In a way it is. My books don’t have cliffhangers, but I would call them family sagas. That is a pretty good description of what I did with the Sullivans. My readers know there are eight siblings, so