categories
HOT TOPICS
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Getting Your Game to Players: Keela Robison, VP of GameHouse Distributions (Part 7)
Sramana: Where do you see the industry going, and what trends are you seeing? How do you position GameHouse to address those trends? Keela Robison: Overall the market has definitely moved toward mobile. Facebook is no longer the primary development platform. Facebook is still big, and there are great reasons to work with them because
Getting Your Game to Players: Keela Robison, VP of GameHouse Distributions (Part 6)
Sramana: It sounds like you are a legitimate strategy for small studios that develop casual games for PCs and mobile environments and enable them to get a substantial reach into an audience. Keela Robison: Absolutely. That is our core value proposition. We help smaller studios take their game to a large audience of customers who
Getting Your Game to Players: Keela Robison, VP of GameHouse Distributions (Part 5)
Sramana: How do you cross-promote within your own game titles? Keela Robison: We will identify a time management player among our catalog and make a recommendation to that player for them to check out a similar game from one of our partners. Sramana: When you look at your relationship with the studios, how many studios
Getting Your Game to Players: Keela Robison, VP of GameHouse Distributions (Part 4)
Sramana: What percentage of your titles are your own and what percentage are third-party titles across both your PC and mobile businesses? Keela Robison: Our own titles are not the core focus for my side of the business. We have a fairly significant effort in terms of what GameHouse does for social casino games. That
Getting Your Game to Players: Keela Robison, VP of GameHouse Distributions (Part 3)
Sramana: What is the split between those who pay to play and those who you monetize through advertising? Keela Robison: We don’t make those particular numbers public. I will say that it is very similar to a mobile environment where the 90/10 rule is generally accepted. In that case, 90% of the users are not
Getting Your Game to Players: Keela Robison, VP of GameHouse Distributions (Part 2)
Sramana: What is your most successful game title, or your sweet spot, for the casual gaming audience on the PC? Keela Robison: There are three key gaming sub-genres within casual gaming that we enjoy a lot of success with. We have a franchise title in time management games. Our franchise title is “Delicious,” and it
Getting Your Game to Players: Keela Robison, VP of GameHouse Distributions (Part 1)
Keela Robison is the VP of GameHouse and is responsible for distribution and storefront businesses at the company. GameHouse is a division of Networks and operates leading PC casual games app stores, including GameHouse.com, Zylom, and Atrativa. GameHouse also markets and distributes multimillion-dollar casual game franchises in all the leading mobile app stores, including Google
Solving Problems in Healthcare IT for Two Decades: Serial Entrepreneur and American Well CEO Ido Schoenberg (Part 7)
Sramana: Who was your first customer? Ido Schoenberg: Our first client was Blue Cross Blue Shield of Hawaii, followed by Blue Cross Blue Shield of Minnesota. Since then we have added a significant number of payers. If you look at the number of lives our systems cover today, you will find that number hits the