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Bootstrapping to $12M+, Getting Ready to Raise Money: MindTouch CEO Aaron Fulkerson (Part 1)

Posted on Monday, Nov 18th

Aaron Fulkerson is the co-founder and CEO of MindTouch, a company that offers a cloud-based self-service help center and knowledge-as-a-service platform. Prior to founding MindTouch he was a member of Microsoft’s Advanced Strategies and Policies division, where he worked on distributed systems research reporting to Microsoft chief strategy officer, Craig Mundie. Aaron has also helped

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Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 7)

Posted on Sunday, Nov 17th

Sramana: What does the competitive landscape look like in your market? Itai Sadan: We have always been considered the de facto leader in our space. Most companies copy what we do and try to close the game with DudaMobile. They look at our features and will copy them in their releases. As we grow and

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Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 6)

Posted on Saturday, Nov 16th

Sramana: What do your premium functions offer? Itai Sadan: Our premium features help you drive more traffic to your site and grow your business. We have a widget that is called “click to call” that lets users visiting the mobile website click a button and call the business. We have another widget called “click to

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Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 5)

Posted on Friday, Nov 15th

Sramana: What was your next deal after Webs.com? Itai Sadan: Our next deal was with Yahoo small businesses as well as with an Intuit company. We have since done deals with companies like Google. Sramana: What was your deal with Google? Itai Sadan: In 2012 Google had a marketing initiative to get small businesses to

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Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 4)

Posted on Thursday, Nov 14th

Sramana: What kind of deal did you structure with AT&T? Itai Sadan: It was a reseller deal. They were using our technology internally and we trained their staff to use our product. That was an amazing QA exercise of our product because we suddenly had 40 AT&T web designers working with our product giving us

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Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 3)

Posted on Wednesday, Nov 13th

Sramana: You had the vision for DudaMobile but left SAP in 2010. What happened during the in-between years? Itai Sadan: After I had been relocated to Palo Alto to work in the SAP headquarters, I brought Amir into SAP to work on my team. We were both working in Palo Alto for SAP when I

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Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 2)

Posted on Tuesday, Nov 12th

Sramana: How long did you work for SAP? Itai Sadan: I worked for them for six years. During that time I was relocated to Palo Alto, where I spent most of my time. Even within a large company like SAP, I found a way to build my own little startup environment. I have always felt

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Bootstrapping with a Paycheck: DudaMobile CEO Itai Sadan (Part 1)

Posted on Monday, Nov 11th

Itai Sadan is the founder and CEO of DudaMobile, a company that turns desktop websites into mobile sites. Itai has over 10 years of experience in business development, partner management, program management, and development. Prior to founding DudaMobile, Itai was a director at SAP, where he managed the SAP Discovery System program and was in

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