Sramana: What specifically did you do when you launched ChaiOne? Who was your first customer? Gaurav Khandelwal: I was dating a girl at the time who is now my wife. She was working at Microsoft and called me on a Friday night frantic. Her boss needed something done by Monday morning and it was something
Sramana Mitra: In the case of Google, they have web self-service advertisement capabilities like Google CPC. If I, as a small business, want to advertise on Google, I can go to Google’s website and set it up to do that advertising. Do you have that in place as well? Benoît l’Archevêque: Yes. We call that
Sramana: Paying off all of your college debt is not a bad exit from your first company! Gaurav Khandelwal: I agree that it was very timely. It also gave me a taste for entrepreneurship. After I graduated, I went to work for a consulting firm in New York. I quickly found out that I could
Benoît l’Archevêque: There are three revenue models in Azzimov: advertising when you search, the lead generation system that I just explained, and the affiliate model. When someone buys, there’s a percentage take off that. Put that aside. Take that business model, but apply it to mobile.
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This is an interesting strategy discussion about a company that is doing substantial revenue based on services, has productized a piece of its services business that is also generating over a million in revenue. Where next? Sramana: Gaurav, let’s go to the beginning of your story.
Benoît l’Archevêque: I’ll give you a very quick example. If I do a search on Italian, red, and car, you see a Ferrari. What we have created is a new dynamic knowledge graph where we only store words once. If I have 500,000 bottles of wine, I’m not going to store the word wine 500,000
Sramana: Can you give us some use cases as examples? Adam Singolda: One example that I really like is Ancestry.com. It is a brilliant example of the future. Today 70% of the $110 billion in advertising are ROI performance-driven spends. The likelihood of that changing is very small. Ancenstry.com offers subscription services and they are
Sramana Mitra: What year was this? Benoît l’Archevêque: It was in 1990. One Thursday morning, I lost my job. That noon, I said, “Nobody else will fire me again in my life.” So I started my own advertising agency that’s still running. People were coming to me with their problems thinking that only advertising could