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Crossing the Desert, Hitting the Jackpot: Taboola CEO Adam Singolda (Part 7)

Posted on Sunday, Mar 16th

Sramana: Can you give us some use cases as examples? Adam Singolda: One example that I really like is Ancestry.com. It is a brilliant example of the future. Today 70% of the $110 billion in advertising are ROI performance-driven spends. The likelihood of that changing is very small. Ancenstry.com offers subscription services and they are

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Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 2)

Posted on Saturday, Mar 15th

Sramana Mitra: What year was this? Benoît l’Archevêque: It was in 1990. One Thursday morning, I lost my job. That noon, I said, “Nobody else will fire me again in my life.” So I started my own advertising agency that’s still running. People were coming to me with their problems thinking that only advertising could

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Crossing the Desert, Hitting the Jackpot: Taboola CEO Adam Singolda (Part 6)

Posted on Saturday, Mar 15th

Sramana: At what point did you find your product market fit and business model? Adam Singolda: In December of 2011. At that point, we felt we had the best engine in the world to predict what content people like to consume next. Most companies have 20 or 30 algorithms they will apply to do some

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Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 1)

Posted on Friday, Mar 14th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  We normally only feature companies that have proven concepts in the Entrepreneur Journeys series. This concept, however, is not entirely proven. It is interesting and bold. Sramana Mitra: Benoit, where are you from? Where were you born and raised? Give us some back story of the

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Crossing the Desert, Hitting the Jackpot: Taboola CEO Adam Singolda (Part 5)

Posted on Friday, Mar 14th

Sramana: What was your next milestone after 5min? Adam Singolda: Our next goal was to attract big brand publishers. The problem was that I had no idea how to make money. We could not make it scale to the point of relevancy to big businesses. That is when I decided to leave the tech side

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Student Entrepreneur to $10M+ Business: Blaine Vess, CEO of StudyMode (Part 7)

Posted on Thursday, Mar 13th

Sramana Mitra: What was the monetization model on that one? Were they monetizing well? Blaine Vess: I don’t think they were monetizing as best as they could, but both of them were making money out of Google AdSense. Flash Card Exchange had a lifetime membership for $20 a month. If you paid, you would not

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Crossing the Desert, Hitting the Jackpot: Taboola CEO Adam Singolda (Part 4)

Posted on Thursday, Mar 13th

Sramana: What story did you tell the VC? What was the vision? Adam Singolda: We told them a similar story to what I expressed earlier but focused on video. It was the same premise that information should look for people as opposed to the other way around. I did not speak about content and discovery

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Student Entrepreneur to $10M+ Business: Blaine Vess, CEO of StudyMode (Part 6)

Posted on Wednesday, Mar 12th

Sramana Mitra: But it did not pan out that way? Blaine Vess: It did not pan out, but we learned a lot in the process – mainly about a lot of the things that we were doing wrong like not having employees. We had very high margins. We were making a lot of money and

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