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Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 2)

Posted on Saturday, Apr 12th

Ali Behnam: Early on as we got engaged in our analytics practice, we realized that there is a big need for help with tagging. A lot of customers were unsatisfied with their analytics implementation. The number one cause of that dissatisfaction was the fact that their implementation was not done in a proper way and

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Building a Pre-IPO Company Over 10 Years: Centrify CEO Tom Kemp (Part 6)

Posted on Saturday, Apr 12th

Sramana: What is your algorithm for determining how big your TAM is? When you explore a new product idea, how large does the TAM have to be for that product to make it viable? Tom Kemp: People get lulled into repeating what analysts or others say about the market. If an analyst says there is

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Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 1)

Posted on Friday, Apr 11th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Three years of web analytics consulting led Ali and his co-founder to identify a core customer need around which he is now building a high-growth, venture-funded company. Sramana Mitra: Ali, let’s start with your own personal journey. Where were you born and raised? What kind of

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Thought Leaders in Online Education: Todd Hitchcock, COO of Pearson Embanet (Part 3)

Posted on Friday, Apr 11th

Sramana Mitra: Any particular discipline or is it across the board? Todd Hitchcock: It’s funny you should ask that one. How we determine whether or not to partner with an institution is not like a traditional sale where we go and sell our products to someone. We’re actually very strategic in how we engage with

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Building a Pre-IPO Company Over 10 Years: Centrify CEO Tom Kemp (Part 5)

Posted on Friday, Apr 11th

Sramana: You have obviously been in business for a while and have built a company based on multiple products. What is the process to figure out product positioning? Tom Kemp: You obviously have to listen to your customers. Often, customers have their heads down and while you may make them happier, they are not thinking

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Thought Leaders in Online Education: Todd Hitchcock, COO of Pearson Embanet (Part 2)

Posted on Thursday, Apr 10th

Sramana Mitra: Where does Embanet fit into this picture? Todd Hitchcock: I should build on one other thing before I jump in to answer that question.  Our goal as a company – it’s emblematic of Pearson Embanet – is to ensure that every single product and service that we create is founded on efficacy. Our

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Building a Pre-IPO Company Over 10 Years: Centrify CEO Tom Kemp (Part 4)

Posted on Thursday, Apr 10th

Sramana: At that time, what were you proposing with your elevator pitch? Tom Kemp: At a high level, it is what we are doing now. The general idea is that as the world gets more heterogeneous from an IT perspective, it introduces complexity with multiple logins and difficulty for IT to control access. If you

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Thought Leaders in Online Education: Todd Hitchcock, COO of Pearson Embanet (Part 1)

Posted on Wednesday, Apr 9th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  The Higher Education industry is going through massive adoption of online education. This conversation highlights the trends, as well as areas where Pearson is looking for partners. Sramana Mitra: Todd, let’s start with introducing our audience to yourself as well as to the Pearson Embanet unit

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