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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 7)
Sramana Mitra: What is your pricing model? Is there enough deal size to do field sales? Ali Behnam: We have deals ranging anywhere from $15,000 all the way up. Average deal size is five figures. Sramana Mitra: So talk to me about your business model and pricing model a bit. Ali Behnam: Right now, we’re
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 6)
Sramana Mitra: What was the sweet spot that emerged out of all these? Where were you finding traction? Ali Behnam: This is where I’m starting to see the web analytics space all over again. I was in WebSideStory in 2000. That was the early days of web analytics space. The early adopters of web analytics
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 5)
Sramana Mitra: If this is not too much proprietary information, what were the keywords that you were able to get a lead on? You said that buyers were the same with the web analytics buyers. Were you then advertising on the web analytics keywords? Ali Behnam: No, we weren’t. By 2012, which is when we
Thought Leaders in Online Education: Todd Hitchcock, COO of Pearson Embanet (Part 7)
Sramana Mitra: I’m going to switch gears a little bit. If you were to advise entrepreneurs who are interested in working in the domain of online education, where would you point them? Where do you see open opportunities to build businesses in? Todd Hitchcock: There are a lot of inflection points. We know that there
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 4)
Sramana Mitra: How long did it take you to get the product to market? Ali Behnam: Probably about a year. We had an early version of the product that we released in January 2011 but didn’t do everything we wanted it to do. Another six months later in July of 2011, we finally launched Tealium
Thought Leaders in Online Education: Todd Hitchcock, COO of Pearson Embanet (Part 6)
Sramana Mitra: That’s only true if you’re looking at those local types of businesses. We work globally and we work on only digital entrepreneurships – IT, IT-enabled services types of businesses. That’s non-local and a lot of it is very scalable. We’re seeing a lot of interest from entrepreneurs all around the world – not
Identifying Customer Pain Through Consulting Services: Tealium Co-Founder & President, Ali Behnam (Part 3)
Sramana Mitra: You wanted to make the switch to a product company with a hypothesis that this is what you think is needed in the market. You wanted to switch off your consulting business and turn it into a product company in 2011? Ali Behnam: A big part of the product that we had built
Thought Leaders in Online Education: Todd Hitchcock, COO of Pearson Embanet (Part 5)
Sramana Mitra: In what kinds of disciplines are you seeing the maximum online adoption? Is it engineering, nursing, or business? Todd Hitchcock: Traditionally, there has been a lot of growth in business and engineering. We see a tremendous amount of growth in healthcare professions. We see growth in degree programs that are associated directly with