Sramana: When did your transition to Anaplan occur? Fred Laluyaux: This occurred just over 2 years ago. Sramana: When was Anaplan founded? Fred Laluyaux: The story of Anaplan is very interesting. The founder, Michael, was working for a company that was acquired by Cognos, which was later acquired by IBM. There was a lot of
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 8 million users and no revenue. What do you do? Find out from Zur Feldman. Sramana Mitra: Zur, let’s start with your personal story. Where are you from? Where were you born and raised? What kind of circumstances? Zur Feldman: I’m originally from Israel. I spent
Sramana: What did you do after the company was sold? Fred Laluyaux: That was in 2006 and for the first time, I found myself working for a real company, Business Objects. I did not think that I would stay there for more than 2 weeks, but I felt responsible for my team. I committed to
Sramana Mitra: In that strategy, were you actually partnering with Salesforce and going to market through the AppExchange? Brad Peters: We were. Salesforce is a fairly hands-off partner. I wouldn’t say that it was a huge help. That has generally been my experience talking to other people. You find Salesforce customers on your own and
Sramana: You started your reseller or distributor business right after college. How did you handle the crash when you realized the business was no longer viable? Fred Laluyaux: I was actually ready to move on. I did that business from the age of 23 to 27 years. There was no VC funding, so it was
Sramana Mitra: Let’s talk about what happens after you did the reset. What was your go-to market strategy with the new horizontal product? Brad Peters: We had to sit down and figure out what the go-to market strategy was going to be. There was a lot of experimentation. We couldn’t make our enterprise product available
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This story traces the mechanics of scaling an enterprise software company that is close to $100 million in bookings in 2014, and is contemplating an IPO soon. Sramana: Fred, let’s start out this story by learning a bit more about you. What is your backstory? Fred Laluyaux:
Sramana Mitra: What was your original estimate of the TAM for your application in the financial services area? As the market was shifting, what did you estimate it down to that made you explore other verticals? Brad Peters: The TAM for each application was probably $100 million. It had to be $100 million to get