Sramana: Was there any kind of targeting or segmenting that you were doing when approaching enterprises? Rajiv Kumar: Absolutely. We had a very specific approach for employee wellness. We learned that it was an uphill battle for companies that did not believe in employee wellness to begin with. If they were not already investing in
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Birst’s beginnings had many of the same principles that we espouse in 1M/1M, engaging customers in paying relationships early on being the foremost. Today, the company has raised four rounds of venture capital, and is growing fast as a regular Silicon Valley-style pre-IPO company. Sramana Mitra:
Sramana: Is that when you started ShapeUp as a for-profit company? Rajiv Kumar: I got together with one of my colleagues, Dr. Brad Weinberg, who was in the same program as I was. He was a technologist and a self-taught computer programmer. He decided to help me build a software platform that would organize this
Sramana Mitra: So you have multiple technology stacks available as a service from your company for people looking for hosted Big Data platforms and you work with these platform vendors to offer them as a service.
Sramana: What time-frame are we talking about when you were conceptualizing ShapeUp? Rajiv Kumar: This was in 2005. Sramana: That is when social media was starting to get introduced to the world at scale. Rajiv Kumar: It was. Facebook was created in 2004. The concept behind ShapeUp was less about technology and more about approach.
Sramana Mitra: In terms 0f the complexity of the R&D, how much of that was predicated on being able to get the right technical talent? There’s definitely a truth – not just a myth – that it’s harder for self-financed companies to attract the top talent. Everybody’s looking at which VC is funding the company
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. You wouldn’t think of Rhode Island as a hot bed of startups. However, a very nice eco-system is coming together, and success stories are emerging. Read ShapeUp’s wonderful journey … Sramana: Rajiv, let’s begin this story by exploring your background. Where are you from? What kind
John Keagy: I have to tell you a story about InReach internet. I ordered three phone lines into my apartment. One was the sales line, one was support, and one was the billing line. I was answering all three phones. I’d use a different voice on each of the phones to make it sound like