If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Tom Kemp founded Centrify in 2004 with a PowerPoint financing of $7 million. The company managed to survive the terrible recession of the late 2000 decade and is on its way to an IPO. Here, Tom discusses the highlights of his journey. Sramana: Tom, to begin,
Zur Feldman: We are working with big cable companies to understand how they can influence the experience of the customer. When they see the map of connectivity, they want to improve the connectivity experience in between the different technology that they’re dealing with. It’s not only sensitive to WiFi but also to different technologies from
Sramana: The IPO window is open now. You know the cycles we have gone through. Are you looking at an IPO? Fred Laluyaux: Yes, we are. We are going to have to. I am not a big fan of running a public company but we are an enterprise platform for some of the largest companies
Sramana Mitra: There was a group of young founders who started wefi and you stepped in as the CEO? Zur Feldman: They did not really get along because of the differences in their views. Each one had his own imagination on how it needs to be. They were looking for someone who can actually meld
Sramana: You have talked about your land and expand model. How does that play out in the sales process? Fred Laluyaux: Finally, we are looking to build the community of users. We are looking to build a community of system administrators. We have an opportunity to build great community amongst business analysts. Business analysts build models
Sramana Mitra: How does the story of wefi begin? Were you incubating this company inside of your venture firm, Pitango? Zur Feldman: Yes. Pitango was a seed investor in this company. This company actually started in late 2006 before the first iPhone came out in 2007. The premise was that the devices that were starting
Sramana: What application areas are we talking about? Fred Laluyaux: We enable hyper growth and hyper change. We empower users to enable data-driven decisions in real time. HP is live with Anaplan to do their territory and quota plans around the world. They deliver territories and quotas to their sales reps globally. Other companies use Anaplan
Sramana Mitra: What led you to going to the startup world after all these years of Packard Bell? Zur Feldman: The experience in Packard Bell was very different because when I joined the company, there were 16 people. Packard Bell helped to revolutionize the PC industry and actually create what we see today – all