Sramana: You have obviously been in business for a while and have built a company based on multiple products. What is the process to figure out product positioning? Tom Kemp: You obviously have to listen to your customers. Often, customers have their heads down and while you may make them happier, they are not thinking
Sramana Mitra: Where does Embanet fit into this picture? Todd Hitchcock: I should build on one other thing before I jump in to answer that question. Our goal as a company – it’s emblematic of Pearson Embanet – is to ensure that every single product and service that we create is founded on efficacy. Our
Sramana: At that time, what were you proposing with your elevator pitch? Tom Kemp: At a high level, it is what we are doing now. The general idea is that as the world gets more heterogeneous from an IT perspective, it introduces complexity with multiple logins and difficulty for IT to control access. If you
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. The Higher Education industry is going through massive adoption of online education. This conversation highlights the trends, as well as areas where Pearson is looking for partners. Sramana Mitra: Todd, let’s start with introducing our audience to yourself as well as to the Pearson Embanet unit
Sramana: There are a lot of companies today that are bootstrapped with very small amounts of capital. Some of them raise capital later and others don’t. The big change is that you can’t go public with a $20 million company anymore. Tom Kemp: No, you can’t. You have to be a lot bigger now. When
Sramana Mitra: It was hard, but you managed to raise the round. Was it based on the fact that you had a strong team that the investors thought you could figure out how to monetize this user base? Zur Feldman: I think it was a combination. It was a very determined team. It was clear
Sramana: I remember NetIQ very well, but a lot of my readers may not. Could you review the premise under which you founded NetIQ? Tom Kemp: NetIQ was a systems management company around the Windows platform. At that time Microsoft had come out with Windows server and they were coming out with server applications such
Sramana Mitra: You launched a product and you had to experience getting traction with 8 million users but there was no monetization from the consumer market. How long did it take you to go through that process of testing the market? How did the financing correlate with that period? Zur Feldman: This is probably typical