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Building a Pre-IPO Company Over 10 Years: Centrify CEO Tom Kemp (Part 2)

Posted on Tuesday, Apr 8th

Sramana: I remember NetIQ very well, but a lot of my readers may not. Could you review the premise under which you founded NetIQ? Tom Kemp: NetIQ was a systems management company around the Windows platform. At that time Microsoft had come out with Windows server and they were coming out with server applications such

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Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 6)

Posted on Monday, Apr 7th

Sramana Mitra: You launched a product and you had to experience getting traction with 8 million users but there was no monetization from the consumer market. How long did it take you to go through that process of testing the market? How did the financing correlate with that period? Zur Feldman: This is probably typical

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Building a Pre-IPO Company Over 10 Years: Centrify CEO Tom Kemp (Part 1)

Posted on Monday, Apr 7th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Tom Kemp founded Centrify in 2004 with a PowerPoint financing of $7 million. The company managed to survive the terrible recession of the late 2000 decade and is on its way to an IPO. Here, Tom discusses the highlights of his journey. Sramana: Tom, to begin,

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Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 5)

Posted on Sunday, Apr 6th

Zur Feldman: We are working with big cable companies to understand how they can influence the experience of the customer. When they see the map of connectivity, they want to improve the connectivity experience in between the different technology that they’re dealing with. It’s not only sensitive to WiFi but also to different technologies from

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Scaling a Pre-IPO Enterprise Software Company: Anaplan CEO Fred Laluyaux (Part 7)

Posted on Sunday, Apr 6th

Sramana: The IPO window is open now. You know the cycles we have gone through. Are you looking at an IPO? Fred Laluyaux: Yes, we are. We are going to have to. I am not a big fan of running a public company but we are an enterprise platform for some of the largest companies

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Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 4)

Posted on Saturday, Apr 5th

Sramana Mitra: There was a group of young founders who started wefi and you stepped in as the CEO? Zur Feldman: They did not really get along because of the differences in their views. Each one had his own imagination on how it needs to be. They were looking for someone who can actually meld

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Scaling a Pre-IPO Enterprise Software Company: Anaplan CEO Fred Laluyaux (Part 6)

Posted on Saturday, Apr 5th

Sramana: You have talked about your land and expand model. How does that play out in the sales process? Fred Laluyaux: Finally, we are looking to build the community of users. We are looking to build a community of system administrators. We have an opportunity to build great community amongst business analysts. Business analysts build models

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Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 3)

Posted on Friday, Apr 4th

Sramana Mitra: How does the story of wefi begin? Were you incubating this company inside of your venture firm, Pitango? Zur Feldman: Yes. Pitango was a seed investor in this company. This company actually started in late 2006 before the first iPhone came out in 2007. The premise was that the devices that were starting

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