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Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 4)

Posted on Saturday, May 3rd

Sramana: Once you recognized the problem area, what were your next steps? Rob Hull: Our goal with building Adaptive Insights was to apply the concepts of ease of use in a cloud-based format to really attack the space that Hyperion was in. Sramana: Which specific problem did you go after as your killer app? Rob

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Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 7)

Posted on Friday, May 2nd

Sramana Mitra: So your system recommends where to move the dollars to? John Wallace: Correct. Sramana Mitra: How do you sell this solution? What part of your organization is buying and how is the sales cycle?

Ultra-Light Startup to $20 Million in Revenue: WatchUWant CEO OJ Whatley (Part 3)

Posted on Friday, May 2nd

Sramana Mitra: Talk a bit more about some of the granular details of specific elements? OJ Whatley: In 2000, I walked into a watch store and I happened to pick up these hardcover books on the history of Panerai. They were like coffee table books. I went on eBay and found about eight of these

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Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 3)

Posted on Friday, May 2nd

Sramana: It sounds like you discovered the business need by recognizing the lack of tools for CFOs, and that you discovered the lack of those tools while you were working as a CFO consultant. Is that a correct statement? Rob Hull: Yes, that is. There were not good tools for planning, budgeting, forecasting, and analytics.

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Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 6)

Posted on Thursday, May 1st

Sramana Mitra: If you could be more granular, how do you account for that? What data can you work off of and how do you tie that to how you charge? John Wallace: I thought you were going in the direction of how I know what they spend. So you mean how do we measure

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Building a Fat SaaS Venture: Rob Hull, Founder and President of Adaptive Insights (Part 2)

Posted on Thursday, May 1st

Sramana: What timeframe does that bring us to? Rob Hull: That brings us up to 1999. Our CEO had decided he was going to be leaving and the world was moving quickly outside of RMS. The Internet was going strong and the dot com boom was going in full force. I looked around and realized

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Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 5)

Posted on Wednesday, Apr 30th

Sramana Mitra: What were the backgrounds of these other two companies? Were they using a vertical approach? John Wallace: No, they’re horizontal. I think what they have in common is that they have simplified the problem by collecting data off of Excel. They try to get themselves on the website. It makes the day of

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Ultra-Light Startup to $20 Million in Revenue: WatchUWant CEO OJ Whatley (Part 1)

Posted on Wednesday, Apr 30th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. OJ Whatley did $6 million in revenue in 2006 from his home, with ‘me, myself, and I.’ Further elaborating on the ultra-light startup trend, we bring you his story of approaching $20 million with 20 employees. Sramana Mitra: Let’s start at the beginning of your story.

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