If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We constantly hear from pundits that specific demographic groups face bias in the industry. Rod Brown works with a team of black entrepreneurs in North Carolina, and has a refreshingly positive attitude with which they’re building OnceLogix. His simple message: ‘Solve problems.’ Sramana: Rob, tell us
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. We’re seeing a clear trend towards bootstrapping digital startups while holding onto a full-time job. Mattias Larson has a simple but powerful story to tell. Sramana Mitra: Mattias, tell us about you. Where did your journey begin and in what kind of background? Mattias Larson: I
Sramana: One of the things I really like about your platform is that because you are sitting in the transaction, you have a very rich value proposition. You are also able to engage with people who have their credit card out. The Internet is full of free riders. You have filtering those out. Targeting on
Sramana Mitra: What scale is the company at now? Rob Langdon: It’s approaching nine figures. Sramana Mitra: Sounds like it’s becoming an enterprise software and healthcare IT company at this point. Is there anything else that is interesting in the story that you would like to discuss? Paper played such an important role. That’s actually
Sramana: I like your approach because it lets the partners know that you are not taking their data and helping somebody else. Bruce Buchanan: That is very important and that is why our partners are comfortable with us. One of the things that we had to go through with the eBays of the world was
Sramana Mitra: Do you have a sales channel that was selling the paper product into the hospitals and physician groups then switched over to selling this software product? Rob Langdon: We tried different configurations with the sales group. For a while, paper and electronics were separate. Then they were combined. Then we tried regions. Since
Sramana: You definitely do not need to raise money. However, if you apply the same logic as you did in Australia, then there could be a case for raising money in the US, right? Bruce Buchanan: We would if there was an opportunity to extend the network. We would be interested in a partner that
Sramana Mitra: You earned $30 to $40 million just licensing the paper product? Rob Langdon: Yes. The paper product continues to this day. Sramana Mitra: Obviously, you built the software using the revenue of the paper product, right?