If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. I see so many people making excuses for why they are not successful – discrimination, fate, luck, all external factors. Read Tomas Gorny’s story. I hope it will give you some perspective and some attitude adjustment that hopefully propels success. Sramana Mitra: Let’s start with
Sramana: How well has the company grown? Michael Seifert: We have roughly 10% of the global market share. Sramana: How does the market share split up? Who is number 1? Michael Seifert: There are many vendors in our market. I usually describe this as an oasis battlefield out there. The group at the top is
Sramana: Could you give me an example of some of your customers? Michael Seifert: One of the better examples is one of Europe’s largest airlines, easyJet. When they went live on Sitecore a few years back, they had a huge launch strategy, which is normal for large enterprises. When you turn on the new site
Sramana: What is an example of a capability beyond building websites? Michael Seifert: You can say that once you start gathering information about website visitors, you start to learn a lot about them. Crafting personal emails is a natural extension from that. At that time, we started to explore email marketing, mobile technologies, and many
Sramana: You said Sitecore was profitable from the very beginning. How long did it take you to reach $1 million in revenue? Michael Seifert: I think we had about $500,000 our first year. We reached a million dollars the year after. Sramana: Was Sitecore a pure product company, with services left to the sister company?
Sramana: How long did the parent system integrator company have to subsidize Sitecore? Michael Seifert: Sitecore as a company has always been profitable, however, we would not have made it without our sister company. If we had a cash flow crunch, they could help us out. I think that if we did not have our
Sramana: What drove your decision to move back to Denmark as opposed to staying in Silicon Valley? Michael Seifert: There were several factors that weighed in on that decision. Personal relationships and family relationships factored heavily in my decision. I like starting business with other people and I had a larger social network in Denmark.
Sramana Mitra: That’s not necessarily the only kind of companies that VCs back. VCs also back enterprise software that delivers that kind of growth. In fact, I would say the IT industry’s bread and butter success have been from enterprise software – not from consumer software. Eric Burns: I guess the thing that may have