Sramana Mitra: What happened in 2004? Hamid Shojaee: First of all, that was a very interesting wakeup call in observing how Microsoft, as a company, operates and how competitive they are, and how laser-focused on competition they are. I got introduced to various different things with respect to talking points. Microsoft was very savvy in
Sramana: That is a very good revenue stream for your first year. Great work! By the end of the first year, all three of you had quit your full-time jobs to work on the startup. What happened the second year? Rod Brown: We just continued to grow. I think 95% of our clients deal with
Sramana Mitra: Were you working with an affiliate network? Mattias Larson: Yes, I started with Commission Junction. Right now, we’re probably a member of most of the networks out there. Sramana Mitra: I suppose there is a certain intelligence that you apply to selecting what you want to merchandise on your site. Did you have
Sramana: How did you balance starting a company in your off hours as a collective team? Rod Brown: We mapped out a plan. In the first month that we rolled out our product, we signed up 5 customers. We felt like that was a good start and we knew we could make money after that.
Sramana Mitra: You used the Internet to find you and then draw traffic in and then act as an affiliate partner to these deals? Mattias Larson: Exactly. I found all these good deals and different coupons. “Here’s the best price that you can get on this Dell computer, but hurry up it’s only good for
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Bootstrapping using a paycheck is a real trend. Here’s one more case study! Sramana Mitra: Hamid, tell us a bit about yourself. Where were you born and raised and in what kind of background? Hamid Shojaee: I was born and raised in Iran. I was 10
Sramana: Why did you give the advice to productize the software instead of selling it off? Rod Brown: I felt that it could become a software solution that was used across the nation. Sramana: When you made that statement what was your vision of what the product would become? Rod Brown: The product was built
Sramana Mitra: What happens after that? Mattias Larson: Then I landed in Stanford, Connecticut. That’s where my US journey started. I still worked for that same Swedish software company. They are yet to open an office in the US. They needed someone with technical expertise in this particular product. I came in over to train.