Sramana Mitra: This whole phenomenon of having employees do intrapreneurship is a big trend that we’re looking at a lot. In our incubation program, we do a lot of corporate incubation. We have this Incubator-in-a-Box program that a bunch of corporations are using to layer their own incubation programs. We run, for example, a large
Sramana: After listening to your story, it really seems like the software model is the best option for scaling the business and that there is a lot of opportunity there. Rod Brown: There is plenty of opportunity in the US as well as opportunities abroad. We are looking at an opportunity in South Africa that
Sramana Mitra: Talk to me a little bit about competition. This is very standard, right? Going from an on-premise to SaaS subscription model, businesses will always take a hit and then come back to a growth path. That’s very standard process. My next question is more a question on competitive landscape ecosystem. What is your
Sramana: How big is your SaaS business from a revenue perspective, and how does that compare to your clinical side? Rod Brown: A little north of $2 million dollars a year in recurring revenue. Last year the other side of the business did about $4.5 million dollars. Sramana: Do you anticipate buying more behavioral health
Sramana Mitra: From 2012 to 2014, what are the highlights of the journey? Mattias Larson: We doubled the revenues in the first year and a half. We grew the business from 2 to 14 people. We really managed to crack paid search. We managed to get some big brands on board that were difficult to
Sramana Mitra: Let’s step through the customer acquisition strategy. How did this $50,000 to $300,000 to $3 million happen? What was the customer acquisition strategy that was driving this growth? Hamid Shojaee: While I was working at Microsoft, the way I treated it was that I don’t need this extra income. 100% of that extra
Sramana: I like the way you positioned your sales force as commission-only independent contractors. That allowed you to use contractors who already had relationships and could augment their own offering with your software. That seems to be a very effective way to scale in the early stages of a business. Rod Brown: Getting out of
Sramana Mitra: Until 2012, it was you and your wife. In 2010, the travel stopped but you still continue in the same model and the same mode of just the two of you in the business? Mattias Larson: Yes, correct. Sramana Mitra: In terms of revenue ramp, what were the numbers for 2009 to 2012?