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Black Entrepreneur in North Carolina Says No Bias: Rod Brown, COO of OnceLogix (Part 5)

Posted on Sunday, Jun 1st

Sramana: I like the way you positioned your sales force as commission-only independent contractors. That allowed you to use contractors who already had relationships and could augment their own offering with your software. That seems to be a very effective way to scale in the early stages of a business. Rod Brown: Getting out of

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Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 5)

Posted on Saturday, May 31st

Sramana Mitra: Until 2012, it was you and your wife. In 2010, the travel stopped but you still continue in the same model and the same mode of just the two of you in the business? Mattias Larson: Yes, correct. Sramana Mitra: In terms of revenue ramp, what were the numbers for 2009 to 2012?

Bootstrapping with a Paycheck: Axosoft CEO Hamid Shojaee (Part 3)

Posted on Saturday, May 31st

Sramana Mitra: What happened in 2004? Hamid Shojaee: First of all, that was a very interesting wakeup call in observing how Microsoft, as a company, operates and how competitive they are, and how laser-focused on competition they are. I got introduced to various different things with respect to talking points. Microsoft was very savvy in

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Black Entrepreneur in North Carolina Says No Bias: Rod Brown, COO of OnceLogix (Part 4)

Posted on Saturday, May 31st

Sramana: That is a very good revenue stream for your first year. Great work! By the end of the first year, all three of you had quit your full-time jobs to work on the startup. What happened the second year? Rod Brown: We just continued to grow. I think 95% of our clients deal with

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Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 4)

Posted on Friday, May 30th

Sramana Mitra: Were you working with an affiliate network? Mattias Larson: Yes, I started with Commission Junction. Right now, we’re probably a member of most of the networks out there. Sramana Mitra: I suppose there is a certain intelligence that you apply to selecting what you want to merchandise on your site. Did you have

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Black Entrepreneur in North Carolina Says No Bias: Rod Brown, COO of OnceLogix (Part 3)

Posted on Friday, May 30th

Sramana: How did you balance starting a company in your off hours as a collective team? Rod Brown: We mapped out a plan. In the first month that we rolled out our product, we signed up 5 customers. We felt like that was a good start and we knew we could make money after that.

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Bootstrapping with a Paycheck: DefinitiveDeals Founder Mattias Larson (Part 3)

Posted on Thursday, May 29th

Sramana Mitra: You used the Internet to find you and then draw traffic in and then act as an affiliate partner to these deals? Mattias Larson: Exactly. I found all these good deals and different coupons. “Here’s the best price that you can get on this Dell computer, but hurry up it’s only good for

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Bootstrapping with a Paycheck: Axosoft CEO Hamid Shojaee (Part 1)

Posted on Thursday, May 29th

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Bootstrapping using a paycheck is a real trend. Here’s one more case study! Sramana Mitra: Hamid, tell us a bit about yourself. Where were you born and raised and in what kind of background? Hamid Shojaee: I was born and raised in Iran. I was 10

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