Sramana: You said Sitecore was profitable from the very beginning. How long did it take you to reach $1 million in revenue? Michael Seifert: I think we had about $500,000 our first year. We reached a million dollars the year after. Sramana: Was Sitecore a pure product company, with services left to the sister company?
Sramana: How long did the parent system integrator company have to subsidize Sitecore? Michael Seifert: Sitecore as a company has always been profitable, however, we would not have made it without our sister company. If we had a cash flow crunch, they could help us out. I think that if we did not have our
Sramana: What drove your decision to move back to Denmark as opposed to staying in Silicon Valley? Michael Seifert: There were several factors that weighed in on that decision. Personal relationships and family relationships factored heavily in my decision. I like starting business with other people and I had a larger social network in Denmark.
Sramana Mitra: That’s not necessarily the only kind of companies that VCs back. VCs also back enterprise software that delivers that kind of growth. In fact, I would say the IT industry’s bread and butter success have been from enterprise software – not from consumer software. Eric Burns: I guess the thing that may have
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. European software companies seldom reach global scale. Sitecore has not only reached global scale, but is competing with Oracle, Adobe, IBM, and Salesforce.com. Read how they have navigated the market. Sramana: Michael, where are you from? What is the background to your story? Michael Seifert: I
Sramana Mitra: In terms of other vendors that you compete with, whom do you see in deals? Eric Burns: Initially, we were quite afraid of what seemed like the incumbent player in the lecture capture market in the higher education, which is a company called Tegrity. I think it’s safe to say that we badly
Sramana: So you built WorkMarket to help freelancers? Jeff Leventhal: WorkMarket is a solution that allows people to manage freelance at scale. If your company is spending money on a thousand freelancers a day because your company has committed millions to that strategy, WorkMarket is a solution that will allow you to find people and
Sramana Mitra: So roughly speaking, it is end of 2007. How much venture capital did you raise at that point and how long did it take you to get the first product out of the door? Eric Burns: We had an extreme advantage here, which is that we have the opportunity to research that market