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- The Startup Velocity Question
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Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 6)
Sramana: Could you give me an example of some of your customers? Michael Seifert: One of the better examples is one of Europe’s largest airlines, easyJet. When they went live on Sitecore a few years back, they had a huge launch strategy, which is normal for large enterprises. When you turn on the new site
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 5)
Sramana: What is an example of a capability beyond building websites? Michael Seifert: You can say that once you start gathering information about website visitors, you start to learn a lot about them. Crafting personal emails is a natural extension from that. At that time, we started to explore email marketing, mobile technologies, and many
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 4)
Sramana: You said Sitecore was profitable from the very beginning. How long did it take you to reach $1 million in revenue? Michael Seifert: I think we had about $500,000 our first year. We reached a million dollars the year after. Sramana: Was Sitecore a pure product company, with services left to the sister company?
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 3)
Sramana: How long did the parent system integrator company have to subsidize Sitecore? Michael Seifert: Sitecore as a company has always been profitable, however, we would not have made it without our sister company. If we had a cash flow crunch, they could help us out. I think that if we did not have our
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 2)
Sramana: What drove your decision to move back to Denmark as opposed to staying in Silicon Valley? Michael Seifert: There were several factors that weighed in on that decision. Personal relationships and family relationships factored heavily in my decision. I like starting business with other people and I had a larger social network in Denmark.
Building to $10 Million in EdTech: Panopto CTO Eric Burns (Part 7)
Sramana Mitra: That’s not necessarily the only kind of companies that VCs back. VCs also back enterprise software that delivers that kind of growth. In fact, I would say the IT industry’s bread and butter success have been from enterprise software – not from consumer software. Eric Burns: I guess the thing that may have
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. European software companies seldom reach global scale. Sitecore has not only reached global scale, but is competing with Oracle, Adobe, IBM, and Salesforce.com. Read how they have navigated the market. Sramana: Michael, where are you from? What is the background to your story? Michael Seifert: I
Building to $10 Million in EdTech: Panopto CTO Eric Burns (Part 6)
Sramana Mitra: In terms of other vendors that you compete with, whom do you see in deals? Eric Burns: Initially, we were quite afraid of what seemed like the incumbent player in the lecture capture market in the higher education, which is a company called Tegrity. I think it’s safe to say that we badly