Dmitri Williams: I have no idea if I impacted sales because I have 10,000 followers. I don’t know if I have generated $1 or $3 million. I’ve got no clue. It’s all an assumption. You’re really looking at a proxy for action. Any marketer with their head on straight would rather have proof. What we
Sramana: So how have you been able to build a product by combining the Internet of Things, People and Processes? Krishna Kumar: We have an intelligence layer that sits on top of all of these three components and allows you to build applications on top of that. For example, we are working with an organic
Sramana Mitra: What has been your inventory strategy starting from the beginning to where you’re now doing private label. Can you step us through how the inventory strategy has evolved over time? Ilana Stern: The brands that we launched with are special occasion dress brands that are all made to order. Essentially, it’s a non-inventory
Sramana: What kind of traction were you able to get with your Bootstrapping with Services strategy? Krishna Kumar: We were able to get some good Fortune 500 customers using that bootstrapping methodology. We used that as the means to get our first round of funding, which came through Open Ventures. Sramana: Where is the company
Sramana Mitra: This is not exactly a wedding planning site? It’s a bridesmaid shopping site. Ilana Stern: No, it’s not. It’s a rich collaborative shopping experience. Sramana Mitra: Yes, but your focus is still on bridesmaid dresses or has it broadened? Ilana Stern: Our focus is still on bridesmaid dresses and we’ll be expanding beyond
Sramana: How did you get the company off the ground? Did you raise VC money? Did you use your own money? Did you bootstrap? Krishna Kumar: Initially, we had to bootstrap. The first few years were funded through my checking account. Sramana: How long did it take you to get your first customer? Krishna Kumar:
Sramana Mitra: How did you select whom to put in the private beta? How were you finding these beta customers? Ilana Stern: It started with my network. The fact that I am in the target audience is really helpful because I am the customer and the people around me are too. The first few customers
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. See how a serial entrepreneur is using the ‘Bootstrapping Using Services’ methodology repeatedly to get companies off the ground. Sramana: Krishna, let’s start with the beginning of your personal story. Where are you from, what is your background? What leads up to your entrepreneurial story? Krishna